How to best reach founders?

Question

We're starting a new targeted approach toward founders for our product (both for feedback and sales) and I'm looking to learn about new channels to reach them.

What are the best ways to reach startup founders and entrepreneurs?

Nadim · Accepted Answer

LinkedIn is good start

Lidia Vijga · Answer

LinkedIn for outreach or niche newsletters and publications (ex: byvi.co) for marketing.

Paul VanZandt · Answer

@sherryxena Any tips on how to do this through LinkedIn? I've tried connecting/messaging, but it doesn't seem super effective. Would love to learn how to optimize this!

Uma Venugopal · Answer

Discord, irl event pages on instagram for founders.

Vishal Patel · Answer

@nadimb true

Paul VanZandt · Answer

@uma_venugopal Haven't tried discord yet - are there any specific groups you'd recommend/routes into those communities?

Paul VanZandt · Answer

@londonvi Haven't thought about newsletters before - appreciate the feedback!

Paul VanZandt · Answer

@nadimb Definitely - this has been the first option for me. Any tips/strategies to help reach founders more effectively through LinkedIn?

How to best reach founders?

Replies