How to Build a social media strategy for my startup?

Question

Background: I am a tech developer. I have no experience in marketing or social media in general. I have identified that most of my target audience use Instagram. So I created an Instagram account. I want to know:
1. How do I proceed from here?
2. How do I get the first 100 followers?
3. Do I invest money in ads or let the account grow organically? If organically how?
4. What kind of content do I need to publish?
5. Since I am doing everything alone is there any "ChatGPT" like AI assistance that can help me with content generation?
6. Lastly, if I want to get a co-founder to manage this space, what things should I keep in mind?

Thank you.

Accepted Answer

Building a social media strategy for your startup can involve the following steps:

1. Identify your target audience: Understand who your target audience is, what their interests are, and where they are active online.

2. Set specific goals: Determine what you want to achieve through your social media efforts, such as increased brand awareness or more website traffic.

3. Choose the right platforms: Select the social media platforms that your target audience is most active on and that align with your business goals.

4. Create a content calendar: Plan out the content you will post on your chosen platforms and when you will post it.

5. Create valuable content: Develop high-quality, engaging content that will be of interest to your target audience.

Gaurav Parvadiya · Answer

@monica_taylor5 how do you find out interest of your target customes?

Carmela Padasas · Answer

5 must-haves in your SaaS’ social media content

Use Cases
Benefits
Reviews
Weekly wins of your users
Updates and announcements of your SaaS

Hrishikesh · Answer

@monica_taylor5 hello. 
Thank you for your valuable input. I will surely keep these points in mind.

How to Build a social media strategy for my startup?

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