How To Convert Your Visitors To Users On Your Landing Page!

You have 4-6 seconds to get your users' attention. That is indeed longer than for your paid traffic (2-3 seconds), but still not much. Therefore, you need to get certain things right, especially when it comes to your above-the-fold section. The above-the-fold section is the part of the landing page that is shown without scrolling. As you can imagine, this is the most important section of your landing page. Find out what you can do, to increase your conversion by mastering the above-the-fold section. 1️⃣ The Importance of High-Quality Image On average people are 60,000 times faster processing images than text. Having high-quality visuals on your website is, therefore, crucial for enhancing the customer experience. They provide customers with a clear idea of what your products actually look like, which can foster trust and set the stage for a positive purchasing experience. Make sure not to use stock images and that the images in use are optimized for page speed (ideally not more than 400Kb). 2️⃣ Master your Headline Imagine your landing page is just your headline and call-to-action. Will your headline get your audience to click on your CTA? If you are chatting with a friend, would you use the exact headline to explain your offer? If you answer yes, you’re on the right track. So make sure that your value proposition is easily understandable. Further strategies we see that outperform include: - Don’t use a period at the end of your headline as such visual cues present mental stopping points for your visitors - Use “Title Case”, aka Capitalize Each Word - Break up lengthy headlines with “eye rest” punctuation marks, such as ellipses and em-dashes - Consider putting quotation marks around the headline as this can draw the eye - Support each headline with a meaningful subhead written in sentence case, aka capitalize the first word only” 3️⃣ Add a Sub Headline Subheadlines should be short and concise and should be structured either (1) as a continuation of the headline (like finishing a sentence) or (2) as a secondary place to add persuasive messaging that supports your headline. 4️⃣ How to improve your Call to Action Call-to-action buttons are very often the least focused parts of your Landing Page. Very often people just type in some typical phrases. But there is much more to focus on and the impact of your CTA is quite large. First of all, make sure that your CTA has a high contrast to the other color codes you are using. Secondly, instead of traditional CTA copy such as ‘Add to Cart’ or ‘Download’ opt for something more creative that will engage customers and make them want to take action. Statistically, a certain sense of urgency (e.g. “now”) and exclusivity (e.g. “limited) tend to outperform CTA copywriting. Furthermore, we highly recommend adding additional text above/below your CTA (e.g. “no credit cart required”). A CTA on the right corner of your navigation bar performs usually very well. 5️⃣ Include Social Proof You can show social proof in different ways. You can use testimonials, reviews, data, press coverage, awards, and trust seals. Testimonials can be a very good choice if your testimonials are considered experts in the specific field you are providing your services. The biggest impact from a conversion perspective is coming from reviews. Web users read 10 online reviews on average before converting. Ideally, you use a 3rd party review app such as Trustpilot. I hope you liked the blog post and find it helpful. These changes may sound simple but have proven to be very effective. If you need further assistance, you can write me for individual assistance.