How to craft a memorable brand identity for your SaaS product?

Leonidas Jeremy
5 replies

Replies

Hamid Khan
Content marketing is a great way to attract and engage potential customers.
Leonidas Jeremy
@hamid_khan8 Can you tell me more? How my brand identity can attract customers?
Tej Garikapati
The thing about creating brands: have a common enemy. Apple fought against keyboard in blueberry phone. Nike fights against lazy lifestyle Ferrari fights against mediocre engine cars I hope you get what i am trying to say. Have a common enemy, decide your villain, be clear on who your brand is for
Shajedul Karim
- start with the user - what's their day like? - your brand's a person - what're they into? - keep visuals consistent and clean. - what feelings are you shooting for when people land on the page? - stick to your values hard, let them guide decisions. - share stories that stick, the real, nitty-gritty ones. - your team is the brand too - do they live it? - brands can change, tweak stuff as you go. - be you, unapologetically, in every message. - it's a slow burn, but stay the course. excited to see where it goes, rooting for you Leon!