How to create an impressive waiting list?
Louis Cirignano
13 replies
Hey there, as my team and I get closer to our public product launch on the App Store, we are looking for some direction for getting initial buzz started.
We have done some in person events such as college car shows, and feedback thus far has been really positive, but we are looking for creative ways to increase the scale of our outreach on a limited budget. Any ideas would be appreciated!😁
Replies
Ken Lian@kenlian
Hello Louis, we did multiple projects with waitlist before and the gap between waitlist and real users are HUGE. It is also important to do the waitlist when you are almost ready to launch, 3 months is already long, you will see average conversion rate 5-10% post 3 months.
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FAM - Social Finance
@fam_socialfinance Movie Pass has a large waitlist and the overall conversation rate is about 2%.
FAM - Social Finance
who is your target group?
FAM - Social Finance
@fam_socialfinance US citizen, 21 - 40, enjoys sharing on social media, little credit history.
Many things you can do. Example - Target this group on twitter / tik-tok / facebook / Insta / google with ads
State your value proposition (Signup to AAA app and get BBB, CCC, DDD benefits). Offer an incentive for registering; say luckydip to win 100 nos $5 ( or whatever that appeals to your target group) Amazon voucher or similar (100 $5 amazon vouchers up for grabs if you download and register before DD/MM)
Propagate the same message to all online groups you can get to directly and through friends and family. You could also add a referrer bonus - Get 10 friends to register and get ZZZ
The whole effort should come under $1000 is my guess, and you should get some decent signups. Advantage - it is cheap and you can scale this up and down basis response. Disadvantage -You will need to do some testing to figure out what will motivate your audience to download and register.
ps: 40 years of age will have a decent amount of credit card history builtup, no?
Hope this helps you get started
FAM - Social Finance
@kkumarkg Thank you that is some valuable feedback!
We are definitely active on social media, but we have not done too many incentives like this. Do you think the incentives devalue the people on the waiting list? I want to make sure that we don’t put together a waiting list of people who aren’t really interested in signing up for the product after launch
@fam_socialfinance
1. Do incentives devalue those participating? Not if the incentive is meaningful or valuable to them
2. How to make the list relevant and meaningful for the product? The incentive is the topping, not the main dish. That said, there will always be some who come for the toppings. Your challenge is to devise a topping that will add value to the main dish and not increase the numbers of those who come just for the toppings. That is why many offer extended subscription terms or higher tiers at lower price slabs once they subscribe.
FAM - Social Finance
Congratulations on your upcoming product launch! Consider leveraging social media influencers in your target market to generate buzz and reach a wider audience within your limited budget.
Exciting times ahead! How about organizing a viral social media challenge related to your app's theme or functionality to engage users and encourage them to share their experiences?
Great job on the positive feedback so far! Consider partnering with local businesses or organizations to cross-promote your app, offering exclusive discounts or incentives to their customers as a way to expand your reach on a limited budget