How to create promotional videos without turning off your audience?

Creating promotional videos that engage rather than repel can be tricky. We all know how important it is to showcase our products, but there’s a fine line between a video that sparks interest and one that feels like a hard sell. What are some strategies or tips you’ve found helpful for making videos that promote effectively but keep viewers engaged? Do you focus more on storytelling, providing value, or maybe a mix of both? I’d love to hear your insights and experiences on this! BTW, We’re also looking for influencers interested in collaborating on our products, PDFelement and HiPDF. If you’re interested, feel free to reach out!