How to Create your Startup Launch Story?

Assuming you have your product description, here’s what I find helpful to refine your story before launching. Research: - Competitive Messaging (top 3-5 vendors) - Competitive Media Coverage - Complementary Company Messaging (top 3-5 vendors) - Complementary Media Coverage - Analysts and Influencer Coverage of market space - Key trends and data Integrate Research with Company descriptions: - Key Words - Target Customer Profiles - Problem addressed - Pain Points (Prioritize by customer segment) - Develop Story (by integrating external research with internal company descriptions) Other Approaches you find useful?