How to get the first user-base for a product? Does influencer marketing works?
Keshini Dabare
9 replies
Replies
zuhaib ashfaq@zuhaib_ashfaq
Hey @keshini_dabare2,
These days I am also going through the same journey of strategizing to get the first ever user-base of my product.
- Getting a landing page with a subscription as a lead-magnet might help you grow subscribers pre-launch.
- Promote landing page, product insights, behind-the-scenes, stories through social media and newsletter.
- Frame product features as user's benefits.
- Approach relevant people, offer a demo to get their feedback and testimonials. This can become your social proof.
I would love to hear the discussion about what others have to say 🍿
Let's connect and see how we get along our journey of building our user-base ✌️
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Post on social media and engage, 1v1 invites users to experience the product.
I would love to hear the discussion about what others have to say too
Let's connect and see how we get along our journey of building our user-base ✌️
i personally rely on my immediate personal network and connections. friends and family
@keshini_ to give extra context on this, those friends and family members you choose to reach out to need to fit your products user persona. quick example, I'm deploying a blockchain powered loyalty mobile app, and my sister operates a out of her home vegan bakery. she needs a tool to help her engage and retain her customers and grow her business. the persona fits my target user persona, and luckily shes my sister, so I can get somewhat unbiased feedback and at the same time, achieve PMF if/when she starts using it, her consumers enjoy it, and she tells her friends about it.