How to increase click through rate in newsletter?

Question

Yesterday I asked about open rates.

Well, when someone gets into your email, you probably want him to take another action 👉 to redirect him somewhere (AKA make him click on the Call-To-Action button or link).

I received some tips like:
🟩 Make the CTA button pop up (includes good copy, colours etc.).
📋 Create some poll.
🔗 Try to incorporate links in the first lines when the recipient has the most attention.
🖲️ If the content is short – people easily understand what you want for them if the content is long – repeat CTA more time. (This is an advice by @vertikanigam )

Do you have other recommendations and best practices according to your experience?

Salar Davari · Accepted Answer

I think the time you choose to send the newsletter is also important.

Answer

@salar__davari I think open rates are more directly dependent on time. CTRs are mainly dependent on how good your copy & your offer is.

Alexandre Contador · Answer

Gold nugget!

Adeeb Malik · Answer

One thing I'd suggest is giving a reward. No matter how engaging or compelling the mail you write, there needs to be some different kind of motivation to drive the users. Be it some template, strategy, (not so secret) tips, safety measures (apparently it works well), etc. Consider 3 users: - This relates to me perfectly, I'll click! - This somewhat relates to me, I'll check it out later. (probably will forget, that this can be dealt with by creating content that does not just talk about the particular topic but how it impacts/affects related things, etc. or you can always tease how reading this will greatly affect the next content series as it's directly involved. - This doesn't relate to me, I'll pass this one! All of the above can be dealt with in 2 ways: - Personalize: It means creating content that... Wait, first of all, to everyone who's reading this... What does a subscriber mean? It is those people who've taken the effort to click on that button and give out their real information (not test@test.com, etc. 😂). For what? To listen to YOU! It's like you're on the stage, in the spotlight, and there's a whole bunch of people, waiting to hear you, your story, your opinions. Now, personalization would mean different right? That's exactly what needs to be done. Create a story, put a narrative, even for simple bug fixes. All it takes is one mail, and they'll look forward to every next one! - Give: As I stated above, share ideas, use cases, templates, strategies, etc. Drive them, create a need (this is where the story helps too!). Try this out, you just might like what I told you!

Hamza Afzal Butt · Answer

Optimize subject lines with clear value propositions and curiosity-inducing hooks.

Vaibhav · Answer

One 'trick' I have played a lot in newsletter that yielded moderate results was to do polls. It helps to get the ball rolling!

Pawan Kumar · Answer

Compelling Subject Lines: Craft attention-grabbing subject lines that spark curiosity.

Personalization: Use the recipient's name and tailor content to their preferences.

Clear CTAs: Include clear, compelling calls-to-action that stand out visually.

Engaging Content: Provide valuable and relevant content that resonates with your audience.

Mobile Optimization: Ensure your newsletter is mobile-friendly for easy reading on all devices.

A/B Testing: Regularly test different elements (subject lines, CTAs, content) to see what performs best.

Andreas Sohns · Answer

I think using a strong clear CTA would help a lot. Also keeping the email content short and engaging can maintain interest. Personalized emails tend to get more clicks too.

Hossain Ahmad · Answer

Select a niche, personalize your contents!

Abhra Ch. · Answer

Hey @busmark_w_nika! 😄 Those are some solid tips you've gathered already! One thing I've found helpful is to personalize the content as much as possible – addressing the subscriber by their name and tailoring the message to their interests can really boost engagement! 😍 Also, using engaging visuals like GIFs or infographics can make your newsletter more appealing and encourage clicks. Can't wait to hear what others recommend too! 😊

Business Marketing with Nika · Answer

@vaibhavdwivedi what kind of poll works best? :)

Tedel · Answer

Make the subject clear. Clear subjects get better open rates. Do not waste people's time trying to guess because they will not.

Business Marketing with Nika · Answer

@andreas_sohns How long should be the mail? (aka ideal readable length that the reader scrolls to the bottom)? What works best 4 U? :)

Business Marketing with Nika · Answer

@alexdigitalmkt Thanks but I also wait for other people what they have :D

How to increase click through rate in newsletter?

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