How to increase the conversion rate of sales video?
Wenqing
4 replies
Hey all,
As a sales or marketer, it's known that people tend to buy from someone they turst, but how to build trust when you do the first online video pitch?
That's why I came up with the idea of in-video virtual nametags, giving your prospects a window to know you better and build a personal connection!
Please roast my landing page and leave your feedback: https://mmntm.me/name-tags
Thanks a ton!
Replies
Deluar Hosain@emaildeluar
Hi, I checked out your landing page and I think you have an interesting product idea.
However, I would love to leave my feedback but not roasting. I think your landing page could be improved to increase your conversions.
Here are some suggestions based on the best practices for writing landing pages that convert:
• Have a strong, contextual hero shot and supporting imagery that shows your product in action and how it helps your prospects to build trust and personal connection with their video pitch.
• Present a single and focused call to action that tells your prospects exactly what you want them to do next, such as "Get Started for Free" or "Start Your Free Trial".
• Clearly state your value proposition with a compelling header and subhead that captures your prospects' attention and explains how your product solves their problem and why they should choose you over the competition.
• Outline the features and benefits (with emphasis on the latter) of your product using bullet points, icons, or short paragraphs that highlight how your product helps your prospects achieve their goals and overcome their challenges.
• Include testimonials and other forms of social proof from your existing customers or users that showcase how your product has helped them to improve their video pitch and get more sales.
• Make a good first impression with your landing page design by using a clean, simple, and professional layout that matches your brand identity and color scheme, and avoids any unnecessary distractions or clutter.
• Engage your reader with conversational and persuasive copy that speaks directly to them using "you" and "you're", addresses their pain points and objections, and uses powerful words and emotional triggers to motivate them to take action.
I hope this helps you to improve your landing page and get more conversions. I think you have a great potential to help salespeople and marketers to make better video pitches with your product. Good luck!
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