How to Make a Product Stand Out on Product Hunt?

I’m planning to launch my first product on Product Hunt, and I’m curious about the best ways to make it stand out. I’ve noticed some products get a lot of attention and engagement, while others seem to get buried quickly. Is there a specific strategy that works well? Should I focus more on the product description, visuals, or engaging in the comments? Also, any tips for promoting the launch beforehand? Would love to hear your experiences or advice. Thanks in advance!