How to make it work?

1. Define your audience and understand their needs. 2. Develop a content strategy that takes into account how you want to deliver your message and the best format to use (text, video, podcast). 3. Create content with high-quality visuals, audio, and sound. 4. Identify the best distribution channels to get maximum exposure for your content (social media, email, press releases). 5. Measure success by analyzing data from each channel and tweak your strategy accordingly. 6. Start again at step one. And continue this process until it starts working. The more of these steps that you complete in advance, the easier time you will have to measure success regularly and make changes as needed. It’s also important to know what metrics are most important to measure because some social media networks do not provide detailed metrics. Facebook does not show engagement rates, so if that metric is important, then other platforms like Twitter may be better suited for your company’s marketing goals. Source url: https://ingenwebmatics.com/content-is-king-why-content-marketing-is-essential-for-digital-marketers/