Subscribe
Sign in
  1. Discussions
  2. How to Market Research?

How to Market Research?

Waren Gonzaga
5 replies
I'm struggling on doing this I don't know what tools to use and what are the things I need. I did a research on google but the process is literal you just need to google the market size and what's next? I want to do a correct or professional way of doing market research of my start-up company that provides healthcare solutions.

Replies

Dwayne Charrington
Hi Waren, Even with B2B market research, you can use surveys or personal interviews. As @jinghu mentioned, they both are effective ways to easily collect information about your target audience for the required sample size. I have been working with B2B SaaS-based products for three years, and we use surveys as one of the primary mediums to target the desired audience. If you have a website, you can add small market research surveys on different web pages. In addition, you can use email surveys to collect feedback from existing clients. You will get a more refined data set since the insights would come from both your verified clients and potential prospects. Various survey tools such as @qualaroo (we use it), Qualtrics, and Typeform provide features like multi-channel deployment, advanced audience targeting, and more for market research. Hope this helps.
Share
Jing Hu
Hi @warengonzaga What about survey? If this is a B2C product you are building, survey is a good way of sampling from your target population, see how much of them are interested in your product and then you can multiply the result proportionally.
Share
Waren Gonzaga
IPFS Support Extension
IPFS Support Extension
@jinghu Hi thanks for the answer, how about B2B? Do I need to do the same thing?
Share
Jing Hu
@warengonzaga Sorry, I've been mostly B2C product manager. At the moment I try to do some B2B2C, but what I do is try to connect and talk to people and gather feedback... it's a lot longer process than B2C. On the bright side, you just need a few people to say yes to get you some good rev. I think you should be able to find someone good at B2B sales process here. Good luck :)
Share