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  • How to optimize shopify website ?

    Rahman funk
    2 replies
    What are the comprehensive strategies and techniques that can be implemented to optimize a Shopify website, focusing on improving its loading speed, enhancing user experience (UX), optimizing for search engine visibility (SEO), ensuring mobile responsiveness, and maximizing conversion rates, in order to boost overall performance, drive more organic traffic, and increase sales?

    Replies

    Andreas Ströberg
    this is a bit complex, but our best tip to get control is to have a backend renderer a store frontend in react on node.js or similar (we have one that is open source). The SEO get's much better and you can save money (shopify is bandwidth limited in basic mode and you are limited to x amounts of domains etc.)
    Emily Thompson
    Yeah optimizing your Shopify site speed is super important. Definitely use Lighthouse to check your scores and see where you can improve. Some tips - compress images (webp/avif are great), minify CSS/JS, use lazy loading, and async loading where possible. It takes work but you can get to 100% scores if you put in the effort! The other big thing is keeping your shop fresh with frequent updates and new products to drive engagement and traffic. Both speed and fresh content are key for SEO and conversions.
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