How to protect a brand abroad
Julius Jenkins
4 replies
Good afternoon, our brand has a trademark that is legal in our country, but not worldwide. But now we are expanding the market, and we plan to enter other countries. This means that the mark must be registered in accordance with local law so that our brand does not infringe on the rights of local companies with similar trademarks. Tell me, who can advise how to register a trademark in other countries?
Replies
Sven Radavics@sven_radavics
intribe | Tinder for Brand Partnerships
There are two ways I know of to register your trademark globally. One is by hiring local lawyers in each country you want to file in. The second is through the Madrid Protocol.
Madrid protocol allows you to file once and get registered in 128 countries.
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You need to register your trademark and then there will be no problems. But if you don’t have anything registered and someone just stole your trademark, then you won’t return it, most likely. (( If you can read more here https://www.fintecharbor.com/int... about what interests you.
The ideal option would be to apply for a brand centrally. To cover many countries at once. This would save your company a lot of time and money. It is best to discuss this option with your legal department. Use similar experience from other companies in your field.
