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  2. How to set up activation emails for your SaaS?

How to set up activation emails for your SaaS?

Taha Zemmouri
2 replies
Hello everyone, We have a SaaS with autonomous onboarding of our users. A certain percentage of subscribers start to use our services, and then a small percentage start to use us in production and pay. For the moment, we send a single welcome email with our backend, but we'd like to send several depending on several scenarios (use of this or that feature, credit running out soon, product not used for X amount of time, etc.). We've got lots in mind. Sending these emails would depend on the user data we have in our databases. We have almost 10k subscribers a week. We're wondering which solution to choose for this: we know a bit about Hubspot (which we use as a CRM) and Brevo (ex-Sendinblue - which we use to send marketing newsletters). If you have any tutorials that explain all this clearly, that would be great! Thanks Taha | Eden AI (www.edenai.co)

Replies

Georges Gomes
figma.to.website
figma.to.website
I would send new user to Brevo and create the workflow there.
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Gurkaran Singh
Launching soon!
Hey there, Taha! It's great to see your interest in optimizing your SaaS activation emails - sounds like you're all set to level up your user engagement game! Exploring different solutions like Hubspot and Brevo for targeted email campaigns can definitely help you tailor those user journeys. Keep up the awesome work at Eden AI! 👏 #UserEngagement #SaaSActivation #EmailMarketing
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