How to use short videos to boost engagement and grow your user base?

Question

We've been experimenting with re-purposing viral videos and popular memes to create engaging content, but we haven't had much success yet. We believe there's a lot of potential in this approach.

Here's what we've been doing so far:

1. Finding Trends: We keep an eye on the latest viral videos and memes across different platforms to identify popular content that resonates with our audience.

2. Adding Our Twist: We try to add our own brand's voice and humor to these trending videos and memes, hoping to make them feel fresh and original.

3. Editing Quality: We've noticed that the level of editing can significantly impact the effectiveness of our repurposed content. High-quality editing seems crucial, but we're still figuring out the best practices.

4. Platform-Specific Strategies: We've been tailoring our content to different platforms like TikTok, Instagram, and Twitter, but we're still experimenting with what works best on each.

5. Engaging with Our Audience: We've encouraged our audience to share their favorite memes and viral videos, and we're considering featuring their suggestions to build a sense of community.

- Have you tried repurposing viral content?
- What strategies have worked for you?
- Any tips on improving editing or content creation?

Kostya Bolshukhin · Accepted Answer

I love short videos with founders and clients speaking.

I feel it makes startups more human and in a way interesting.

Posting videos like that on Li. One made my personal record in engagement with 5K impressions (posted 5 d ago)

Business Marketing with Nika · Answer

Hello, do you have any content for short form? I would like to inspire myself :)

Answer

I'm all about short videos but can't figure out what really grabs attention. Any ideas on how to make my content stand out?

Yvik Ye · Answer

@xspiral_3d @busmark_w_nika Great idea, that's something we missed. Thanks Nika!😁

Yvik Ye · Answer

@busmark_w_nika Hi, Nika, you can check our youtube channel. https://www.youtube.com/@xspiral_3d

Yvik Ye · Answer

@kostyabolsh That's great to hear! Nice approach! We're going to try it out as well . :)
Thanks for sharing!

Answer

I think it is also important that you are picking topics that resonate with your audience. Also- how long have you been experimenting with it? It takes a while to find your rhythm. It takes one viral to strike a chord.

Answer

Highlight Product Benefits

Yvik Ye · Answer

@malka_parveen Yes, that's necessary.

Answer

One thing that helped us was using user-generated content.

Answer

Create short tutorial videos that teach a quick tip or hack related to your product or industry.

Answer

I recommend trying out different types of content like tutorials, behind-the-scenes, or user testimonials.

Annie Engelhardth · Answer

Short videos are tricky. I've tried adding humor to my content but it feels forced. Need help creating something authentic.

Business Marketing with Nika · Answer

@xspiral_3d @yvik_ye Cool! I would recommend to add thumbnail photo :)

Answer

Repurposing content is tough! I tried using popular memes but didn't see much engagement. Any tips on making it work?

How to use short videos to boost engagement and grow your user base?

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