How would you apprehend a B2B launch? What's the key points to share to your potential buyers?

Planning one myself at the moment, I guess in B2B there's an emphasis on the quality rather than quantity, meaning more direct conversations rather than social media activity (but still finding a balance between both methods) Remember that people buy from people, and your personal presence and attention is as important as your product features

Make your Problem-Solution as clear as possible. Demonstrate your product on calls, showing that solution in its entirety. Highlight customer success stories, and be transparent (and simple) about pricing. On an individual basis, change your presentation based off who is on the call or the campaign target, and who you are selling to. Ensure the product has seamless integrations with the systems you plan to sell to before you demo...