How would you do the branding and positioning of Dediro?

Question

Denis Diderot was a French philosopher who created the first encyclopedia, which redefined knowledge.

In his honor, I am starting Dediro, which is meant to do the same thing over 250 years later.

I'm struggling with its positioning and branding. Initially, I wanted to say this was "The encyclopedia, redefined" but it didn't strike people the right way.

Dediro is like the best independent journalist you can think of—someone who helps you get up to speed and update your knowledge on anything, from current events to complex concepts like quantum mechanics. It’s not just about the news, but really understanding the nuances and best ideas in any field.

The problem is, the term “knowledge” doesn't quite capture what Dediro is about. I want Dediro to be seen as a truth-seeking platform that cites the best sources from around the world, giving you a deeper, more comprehensive understanding of any topic. It’s like an encyclopedia on steroids for today’s age, where there’s too much noise and not enough signal.

I want to avoid the noise and clickbait and focus on providing meaningful, accurate, and nuanced information. But I'm having a hard time finding the right words and branding to convey this.

How the platform actually looks and functions

Imagine a Wikipedia article on the Gaza-Israel Conflict. Instead of just the 'facts' and generic sources, we are giving you the nuances and contextualizing them.

What this looks like is content derived from podcasts, blog posts, and YouTube videos from world-leading thinkers on the subject, compared and contrasted. With recommendations on specific blogs/articles, podcasts, or videos to watch.

There would also be a newsletter-like timeline showcasing the synopsis of the content about the subject throughout the weeks with specific content recommendations

My ask

Any advice on how to position Dediro effectively? How can I explain that it's more than just news or an encyclopedia? Any suggestions for taglines, titles, subtitles, branding, logo, etc? I'd really appreciate any input or ideas you might have!

Gurkaran Singh · Accepted Answer

Dediro: Unraveling knowledge like an intricate puzzle, guiding you through the maze of information overload with precision and finesse. It's like having a digital sherpa leading you to the peak of understanding!

Farzad Khosravi · Answer

@ja_cob Thanks for the thoughtful response

Farzad Khosravi · Answer

@karishma_yadav3 I like that idea, thank you

Answer

I think you’re onto something great with Dediro. For positioning, maybe focus on the depth and quality of the content.

Answer

Hey Farzad, maybe you could position Dediro as 'The Ultimate Source of Understanding.' This sets it apart from typical news sources by emphasizing its depth and accuracy. A tagline like 'Beyond Information, Towards Insight' might resonate well. For the logo, consider a symbol that represents enlightenment, such as a rising sun or an opened window, suggesting new perspectives and clarity.

Answer

Hi Farzad, considering Dediro’s mission, I would suggest positioning it as 'Your In-Depth Knowledge Companion.

Answer

I think you should emphasize the curated and nuanced nature of Dediro.

Answer

iT sounds like it’s all about delivering profound insights.

For branding, you might want to use serene and intellectual colors like deep blue or green, and a logo that features a quill pen or a thoughtful, modern book design.

Answer

It sounds like Dediro is more about understanding than just knowing.

Answer

For the logo, you could use an icon that combines a globe and a book, symbolizing global knowledge and learning. Make sure your branding conveys reliability and depth.

Farzad Khosravi · Answer

@lina_ben thank you

Liam Oram · Answer

What problem are you trying to solve with this product? How is it different to using Chat GPT to find this information?

Farzad Khosravi · Answer

@eloise_ivy I love this. thank you.

How would you do the branding and positioning of Dediro?

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