how you can increase customer retention using push notifications?
Gaurav Parvadiya
2 replies
Push notifications are a form of mobile app marketing that allow businesses to send messages directly to customers' mobile devices. They can help increase customer retention in several ways:
1️⃣ Personalization: Push notifications allow businesses to send personalized messages to specific users based on their behavior and preferences, making the customer feel valued and understood.
2️⃣ Timeliness: Push notifications can be used to send timely and relevant messages, such as promoting a limited-time offer or reminding customers to complete an abandoned purchase.
3️⃣ Re-engagement: Push notifications can be used to re-engage customers who have not used the app in a while by reminding them of the app's value and benefits.
4️⃣ Incentives: Push notifications can be used to offer incentives or rewards for continued engagement, such as exclusive discounts or early access to new products.
5️⃣ Cross-selling and Upselling: Push notifications can be used to communicate with users and promote related products or services, increasing the chances of cross-selling and upselling.
6️⃣ Feedback and Surveys: Push notifications can be used to gather feedback and conduct surveys, allowing businesses to understand their customers' needs and preferences better, which can lead to more personalized and relevant messaging and ultimately increase retention rate.
7️⃣ Real-time updates: Push notifications can be used to send real-time updates to customers, such as delivery updates, booking confirmations, and other important information.
Push notifications are a great way to increase customer retention by providing a more personalized and relevant experience for customers, which can lead to increased loyalty and lifetime value.
Replies
Ejaaz Patel@ejaaz_patel
Great breakdown
Share