I have 2 launches, 3rd coming soon! AMA
Davor Kolenc
15 replies
The First 2 times we launched we ended up in 7th and 4th place on the day of launch.
We were striving for more, but in the end, we were satisfied with the end result.
So, ask me anything about that, or about... well, anything :)
Replies
Darwin Binesh@darwin_binesh
Congrats on the launches Davor and thanks for this. Just two questions:
- how did you build hype for your launch?
- where did your traffic come from (top 3-4 sources)?
Thanks!!
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Aspen - API Testing for macOS
@darwin_binesh Still figuring out Twitter for ourselves. Seems that hiring a deverel (or an individual with following) might be the easiest way.
Insights I got from people having tens of thousand followers is, HARD WORK. So posting multiple times a day, leaving relevant comments, answering a lot of questions (and asking) in the DMs. That's the organic way.
There needs to be some sort of strategy behind it of course - it depend on the part of the market you are trying to break into.
Aspen - API Testing for macOS
@darwin_binesh
Hi Darwin :)
how did you build hype for your launch?
We used twitter and got in touch with some twitter influencers for that. Some of our team members have a decent following on LinkedIn so we did that as well. On top of that our founder went on some podcasts.
where did your traffic come from (top 3-4 sources)
Twitter, Linkedin, Reddit
@davor_kolenc Thank you Davor!!
Twitter's been such a tough game - any advice? The others all make sense and were smart of you. Reddit's been ok so far, will try going harder on LinkedIn.
Thanks for sharing! How did you acquire beta users? Any tips? Thanks!
Aspen - API Testing for macOS
@jaidayang Beta users came from cold reach out, and our efforts on the marketing side - so G-Ads, FB-ads, Twitter-ads (we did a lot of testing).
We also had our founder on some podcasts, webinars and meetups talking about industry relevant topics. Turned those into white papers and e-books.
@davor_kolenc Thanks so much for sharing! We haven't tried Twitter ads, perhaps adding it to our to-do list in the future. The podcast thing sounds really interesting!
Hey Davor,
Your experiences with PH seem quite interesting & fascinating.
I've fairly little to no-experience at all with PH. I was wondering if you could elaborate a bit:
- What it means for an organization (or a product owner) to end up 7th or 4th?
- What could've been "potentially" the impact, if you'd have ended 1st?
Anticipating your response. Thanks.
Aspen - API Testing for macOS
@ahsannoor Well, the obvious one is that you end up in a PH newsletter sent to many potential clients and investors. It gives you a great deal of exposure, boosts your traffic and gets you new users and even potentially enterprise leads.
1st place would amplify all that by a great margin. :)
@davor_kolenc Amazing insights! Thanks for sharing your valuable thoughts on my questions.
Congrats on the launch Davor!
What helped you to jump from 7th place to 4th?
Aspen - API Testing for macOS
@nadenade The jury is still out on that one xD
We made some changes with influencers and made a bit more thought out visuals and messaging.
It also might have something to do with luck. You can not control what will be launched on the day you picked. So, if a big brand in your space launches something cool, or there are some things that simply are not that niche as your product, those can influence your positioning.
For example, we got to the 4th place with less upvotes then we got for our 7th place.
I read that you give information to your future users on FB, Twitter and other channels.
This is very valuable, but I noticed that sometimes on Twitter the audience can react positively to the same offer, for example, and more negatively on FB...
Congratulation Davor...Software Costs provide the Best Business Software Reviews.
Congratulations DAVOR for your launched & Best wishes for your 3rd.
I am Denis Maark, Financial Advisor with Money Accounts. Money Accounts mission is to save people money and help people navigate the complicated world of consumer finance.