I have no idea how to manage TikTok 🤷♂️ Any ideas?
Jerry
6 replies
Our team is trying to upload short videos on TikTok, but we have no idea what to do 😅 Especially since we're making a software, not like a tangible product, I can't guess what the topic of the video should be.
Does anyone have any recommendations or have similar challenges as us? 🙋♂️🙋♀️
Replies
Michael Shver@michaelshver
I'll just join as a person who wants to hear more about TikTok marketing too. We want to try it too, but it's hard to figure out what will be interesting for viewers there 🤔
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@michaelshver This is so true. It's really hard to figure out what will be intriguing 🧐 Are you trying any other marketing channels?
Launching soon!
You should look at what kind of videos you like in corporate content and what you would watch more often, such as humorous office content. Also, just get started and overcome your comfort zone, as you try things out you'll realise what you like and what you don't like. The important thing is simply to be there regularly
@julia_engelsmann Thank you! I especially like that last sentence. I'll try different types of content and see what gets more attention. I'll keep your advice in mind to upload regularly 👍
The possibilities are wide even if you are making a software, the thing is to find a red line of content that can be interesting to watch.
I agree with what Julia commented a couple of days ago and would add that you can start by searching for what your competitors do on Tiktok and list ideas of what you would like to see on the platform, then start creating and posting content.
It can be from the usage of your software to educational content on related topics, or even the "behind the scenes" of working on such a project, I am sure you can find intriguing concepts.
But more generally, think of interesting topics and formats, test and adapt based on your audience feedback.