I'm a VC-backed founder. I've helped over 40 separate founders/teams raise big. AMA about stories πŸ‘‡

Vikram Aditya
58 replies
I’m the founder of https://www.crunchit.ai/. An LLM-assisted system for product analytics helping unravel the black box of growth, experimentation and overall analytics. Ask me anything about storytelling, pitch decks, learning habits or community building (my previous venture onboarded over 600 DAOs). I'll be answering all questions on Monday, the 28th of August πŸ™Œ

Replies

AndrΓ© J
Crunchit looks awesome. When is it launching? I need this! We have sick google analytics integration, but no way to understand the data 🀦 Also...anyone else doing analytics reading with AI atm? Who is your competitors? I guess google is working on their own AI for this as well?
Vikram Aditya
@sentry_co Andre! This is unrelated, so I'll keep it brief but to your question. We're sort of building an LLM of our own. There are pre-beta trials running right now, and Beta should be available for US customers in mid-September. If you're interested, head over to crucnhit.ai and sign up for the waitlist or else ping me on Linkedin and I'll be happy to help :)
Ilija Rolović
Holoframe | Augment your NFTs
Did you use any unconventional tactics (e.g. snail mail) to reach out or to pitch?
Vikram Aditya
@ilijarolovic Hahahaha! Good one, and there is a fine line. I've seen founders become friends with best investors whom they never hoped to speak with through snail mails, and I've also seen some responses where these mails were seen as disrespecting the personal space the investor enjoys. However, I prefer the digital medium given that most professional attention today is digital. If anyone reading this is thinking about snail mail, they should ensure that the investor has a track record of receiving those interruptions in a good way.
yashvardhan chauhan
Vikram, Web3 DAOs, and AI in LLMs both represent cutting-edge technologies in our era. While one transforms societal operations, the other enhances personal assistance. As a founder navigating these uncharted territories which lacks any traditional play books, what strategies have you employed for your product development and fundraising for your ventures?
Vikram Aditya
@yashvardhan_chauhan1 Yash, playbooks are worth peanuts until you succeed anyway. In the first venture around DAOs, the market was so new that we were embracing uncertainty every step of the way. We started with a digital-first approach of creating awareness, only to realize that the best way to learn, build and grow was to hang out in the circles of DAO enthusiasts which are mostly based out of the US. In the current startup, what we're building is a SAAS offering. the technology is new, but the good news is that there are benchmarks to evaluate our efforts against at the very least. In both the cases what has remained true is building based on user feedback because in both scenarios what we started with and what we're building now is drastically different.
Praveen Pendyala
How do you decide if a product is worth digging deep into?
Vikram Aditya
@pkpio This has already been answered above in the question by @candi_forbes. Let me know if your query is still unanswered.
the Robogram
I am Toronto based tech startup founder trying to raise a seed round. Would you be able to help me out?
Vikram Aditya
@the_robogram Hey! I'm happy to help, and I do a fundraising course that looks at the entire cycle end-to-end. A new one is launching, and you're free to add your thoughts to the course planning survey: https://maven.com/forms/0b2a40 At one point, I was doing these calls free of cost. Conversations like these are very draining and time-intensive, and that is why I'm doing this AMA. If you have any questions, I can help with them directly. I've burnt my hand doing candid chats, and it leaves you burnt out. So, instead of engaging in candid conversations, I prefer only paid conversations where I bring insane value over to you in an hour-long call. This helps me filter the noise.
Yash Binani
What were your 3 biggest learnings while creating a community from scratch from your prev venture?
Vikram Aditya
@yash_binani Good question, Yash and I think the first point below is the one and only true learning that I would ask people to care about. I've laid down two other realizations. 1. Never set out to build the community. Care for people and the community builds itself. Give and give and your get back more and more. 2. Communities are like a date you're trying to impress. It needs constant effort, and you can not fake it. Make it fun. 3. Communities come with lots of learning and surprises. We often overestimate what we as individuals can do and underestimate what we as a community can achieve.
Manas Tripathi
I'll keep it short @viks_rum , we are not able to understand what's the right time to go out and pitch to raise for our ideas. Some say before you start building, others say you need a POC to show, or even to have some impact in the market before we go asking for funds, I have read dozens of articles for each but can't understand what is the right time. Please shed some light upon this for us, it will be really helpful.
Vikram Aditya
@manas_tripathi @theterminalguy @sagan_tech This is the dilemma of the ages. You could risk it all (also defined as the entrepreneurial risk and often phrased as burning the ship. It can backfire, ofcourse, but that is why not everyone is an entrepreneur. Alternatively, if you have the right history and track record, you can go the VC route. Even if they don't help you build, VC money can help you explore, but only if you're grounded and not looking at it as a luxury. Whatever funds you raise, you have to operate with extreme discipline and a mindset that you did not actually raise enough. VCs love funding teams that have a track record and who go out and try new things because every once in a while, a new big idea that seems unreal comes to fruition because somebody put their money behind you. Sometimes, people go for a third route. Friends and Family round where you get enough fuel to sustain. This is how most of the big companies in silicon valley emerged. On a closing note, more than often, it is the founder putting their hard-earned money. This is precisely why it's justified for the founders to also have an exceptional return.
Vikram Aditya
@manas_tripathi Hey Manas! I've answered this question above as well in response to @theterminalguy. I'll add just one more. Building a business is equally hard, with or without funds. Funds are, instead, the more straightforward thing. Very few entrepreneurs who are likely to make it big and never manage to raise. There have been outliers like Airbnb, Starbucks etc but they are still a tiny tiny tiny fraction. You should find your own lane and give your everything to it. The outcome will either be a really successful company or an individual who will kick ass.
Sagan
@manas_tripathi @theterminalguy @viks_rum Hi Vikram, Great to see you giving prompt response. One follow up question. Let’s say your team believe in your idea and have come forward to put their hands together to build for customers. Now you started building for your customers and investors will find you. But where the initial money come from? As you need them for the infra and other tools you use.
Uma Venugopal
if you could give your younger self one advice about VCs and raising venture fund(as a founder), what advice would that be?
Vikram Aditya
@uma_venugopal I would have loved to have worked in a founder's office role at a young startup somewhere for even six months so that I had more clarity on how VCs evaluate ideas. Course and blogs on these, or as was true in my case, working with late-stage VCs is a very different game altogether. It would have helped me fast-track things at my own startup.
Fabio Salvadori
Thanks for this opportunity, Vikram. I'm a solo founder ready to run a seed round. I have two questions, and I would be very grateful if you could answer one, if not both πŸ‘ - Being a solo founder with a contracted small team which I can't obviously use on my pitch deck, how is that going to affect the effectiveness of my deck, and if it does what would you suggest me to do in order to mitigate its negative outcome? - Is it a sensible move to include Estimated CAGR market expansion by 2030 in my app milestone / historical context slide? I've just realized that those might end up being 3 questions, so I'm crossing my fingers 🀞😁
Vikram Aditya
@fabiosalvadori Fabio, I think about these points slightly differently. VCs understand how teams are built and the hustle you're going through. In fact, it strengthens the pitch if you can tell them how you have achieved what you have without a team and why you need funds to scale further. That said, identifying candidates who are going to be your first hires is also equally critical. Investors are human beings, and most of them have worked with a lot of people who have done what you're doing. Trust them :) CAGR for 2030 is not ideal. It's 7 years down the line. Mentioning it does not harm you, but it doesn't answer anything either, and no investor is going to pay much weight to these predictions. That said if you're dealing with a market where the prediction is not easy because it's immature, you can have approximations and state the fact that these are approximations clearly. Investors again understand this and as much as people go bragging about templates and must have slides in your deck, no big raise follows a template necessarily.
Fabio Salvadori
@viks_rum Thank you so much, Vikram! Really really appreciated.
Nimish Gahlot
Hey Vikram, thanks for doing this. Is it crucial to have funding in the current AI markets considering that the underlying tech (widely used LLMs - GPT4, Falcon etc) isn't a moat anymore?
Vikram Aditya
@nimishg Good question, Nimish. Funding is always an option, and though I help people who are raising, I always try asking really tough questions to change their find from going for a fundraise when there is not a good reason to. This has nothing to do with moat but everything to do with what you truly need. I would encourage checking my answer to @theterminalguy (second comment in this thread)
Simon Peter Damian
FlashApply
FlashApply
Launching soon!
At what point did you choose to raise capital and how did you decide on giving up equity?
Vikram Aditya
@theterminalguy Thanks Simon. This is a great question, and I think more and more people need to see it as a conditional spectrum. I'll answer briefly first and then elaborate. The condition is you should raise when it's needed, and I'm assuming you're asking in the context of the first raise for any founder. Once these conditions are met, the spectrum is money vs. right partner. We need to find a balance between the funds raised and the right partner. Now I'll elaborate. It is essential to understand that raised funds DO NOT bring comfort, and in the early stages, the valuation is as good as a piece of paper about to be discarded. Investors act as anchors, and they're in the game for 100X returns. The way to hit those 100X returns is by doubling down on winners (most investors maintain their ownership in subsequent rounds) and increasing the number of potentially good bets (betting on more founders through small checks). Because in the early stages, the outcomes are theoretical without much proof, any investor will seek substantial ownership from you so that it's worth their time, and the help will not be building the business for you but instead nudges that keep you on track. How do you know you're ready? - Your product has signs of PMF, and things are going to the state where a bigger team will help you grow faster. You need funds to pay them. - You're entering a new market and need funds to validate. The idea is worth pursuing as it may potentially be a multi-billion dollar idea. In this case, the investor senses a missed opportunity if they do not back you, and their backing is just them diversifying their investments. - You're revenue positive, but the investor has a track record of working with brands like you and unlocking 100X growth. In this case, the investor usually has a great network, such as a Y-combinator. What is a suitable dilution? - In the spectrum of money and the right partner, you should always lean more towards the right partner, even if that means a smaller raise. Good investors also understand this, and they come at a price. But they more than compensate for it with subsequent raises or business growth nudges. So, always lean on good partners. - Now, good investors need decent skin in the game. Otherwise, they will not be bothered enough. - This skin in the game is also broadly defined by factors such as opportunity size, competition in that opportunity, and likelihood of success (founder quality, tech moat etc.) If you have an upper hand, you can squeeze more for less dilution. If you don't have a strong moat, you should go with more dilution. Fundraising is never to get into a comfort zone because now you have a name associated with you. It never makes things easy. The best outcome in most scenarios is no raise!
Simon Peter Damian
FlashApply
FlashApply
Launching soon!
@viks_rum Thanks for this
Anav Sawhney
Do you see tools with an NLP UI/UX baked in lowering the skill barrier to being able to accomplish the same goals? In this case, to gain actionable product insights, etc
Vikram Aditya
@anav_sawhney I'm not sure I entirely get your question, Anav. However if ypu're asling whether I am bullish on NLP based UI/UX, the answer is yes and no both. Thanks to Chat GPT, a lot of simpler UXes are being positioned to have a chat format, and it's just bad. On the other end, some UXes can be pretty powerful because of NLP more so when you evaluate the work of companies like Cohere. As fas as analytics goes, asking questions is touch using NLP but not always. We also need to note that people don't know what they don't know. Some use cases are best served with NLP-based querying and some others are best served with clicks. So I would always root for a hybrid offering.
Anjanay Saxena
In your opinion, what are the key elements of a compelling story, especially when it comes to capturing the attention of potential investors? A breakdown would be immense πŸ™
Vikram Aditya
@anjanay_saxena, this is a question I can't answer in one thread. I have published several threads over this on my Linkedin (link in my profile), and I have a course coming up again (https://maven.com/forms/0b2a40) on this, but to those who're reading this, I'll drop one link that has helped me a lot when it comes to stories. It's from the SAAS giant, Salesforce: https://highalpha.com/the-second...
Super cool Vikram! You mention having experience helping over 40 founders raise capital. What are some common mistakes you see first-time founders make when pitching investors? What advice would you give to help them create more compelling pitches?
Vikram Aditya
@nayan_kulshreshtha This is a great question! I always recommend founders to: - not stick to templates if they don't feel their story gets communicated well through the templates. - not ignore their elevator pitches. Elevator pitches help a lot depending on real-time interruptions, which more than often arise while pitching. - not lay out a grand vision forcibly but shoot for the moon when it makes sense. - not pitch when it feels artificial. Founders should pitch what they truly feel energized about, not what sells easier. - not messing up through complex analogies and keeping it simple. The evaluator is a human being. Talk logically, and they will always see things reasonably. - not fake confidence to the extent where they stop listening to real feedback or real signals. Founders need to communicate what they feel adds value really well. They need storytelling abilities for the same. A good pitch deck always helps, but that's when you have a good background yourself. You and your idea should feel like a match made in heaven. Thereafter they need to be relentless and forceful.
BALAMURALI T R
This is great Vikram. Wanted to understand something - if you have to go about building a saas tool, how would you go about building your team in pre-pmf stage ? What would be the split between engineers vs sales/marketing. ?
Vikram Aditya
@balamurali This is a brilliant question, Balamurali. The early stage is all about building, and in SAAS, engineering should be the most of the effort. I would have 60-70% engineers, 10-20% designers and 10-20% GTM folks. GTM involves sales, marketing and content. Founders should do most of the marketing, lead-gen, product management, sales as well and customer support themselves. QA should be left to engineers, and so should customer support time and again (It helps devs understand how people feel about their product). Once PMF is hit, it makes sense to scale all other functions, but SAAS companies benefit disproportionately with an R&D edge.
Shashwat Kapoor
Hey Vikram, is it better to raise from VCs if I need a big engineering team to build my product, have a couple of angels that are ready to invest in the company, but we will need more capital real soon. Needed to understand the pros and cons of Angel investors?
Vikram Aditya
@shashwat_kapoor It depends. Most angels don't contribute significantly. That's because either their cheque size is not significant enough or, in most cases, they are not operator angels. In the early days, equity is a great way to pay engineers (it, in a way tests if they truly believe in your idea or not). On the other hand, raising from VCs also does not mean that you will have a lot of operators. To summarize, there is not much of a difference. You've to do the hard work. Sometimes, raising from VCs takes time. If you and your team are on a path where PMF depends on a few mon this of efforts, raise an angel round quickly and then hit PMF and then go to VCs and you will have a much better deal for yourself :)
Sugandhraj Patel
What are the key criteria that I should take into account while hiring people for my org?
Vikram Aditya
@sugandhraj_patel This is an unrelated question, but I'm assuming you meant asking it in the context of founding team members. Founding team members need to have a lion's mentality. I recently published a video on it (link: https://www.linkedin.com/posts/v...). My goal is always to have someone who brings good energy, thinks through first principles, does not fear hard work and is a fast learner.
Mukund Chourey
Hi Vikram, according to you, what should be the optimal team size for a startup in its initial stages, before securing any funding? What constitutes the essential minimum and when does it start to become a crowd?
Vikram Aditya
@mukund_chourey This is a very undefined question. The only true boundary should be needed. Startups with 50 employees before a product can be understaffed as well at times, and startups with 10 employees can have over 10 billion in valuation. Smaller teams are more effective, but not at the cost of sanity. In my view, a good stretch is always having borderline discomfort in everyone (good stress) solving for problems that will be aspirational enough in 5 years. The exact number can vary.
John Lim
How many VCs did you pitch to before securing your first check?
Vikram Aditya
@john_lim_my We were building for a new market, we had done the homework and many things aligned in terms of timing, our backgrounds, the domain, etc. We ended up getting a 4.6X commit in under a week. I have been able to replicate this with a few founders but as I said, it depends on a lot of factors. That said, for most founders, I have worked with, the first commit has usually come within the first 4-5 presentations, barring a couple.
sumit sharma
How does Crunchit convince users that their data is secure?
Vikram Aditya
@sumit_sharma29 I see your DM, and I've replied there as well, but for everyone else following this thread, Crunch gives users the freedom to select what data gets captured and tracked. On-prem and other off-prem safety measures are also in place and getting more defined as the product hits more users everyday :)