I’m at prototype stage and want to attract interested users. What’s the best way to do this?

Question

It’s a new web builder specifically for small businesses. For people with little time, money and technical knowledge.

Busra Ozgumus · Accepted Answer

Congratulations on reaching the prototype stage! Create high-quality content such as blog posts, videos, or infographics that provide value to your target audience. This can help establish your brand as an expert in your industry and attract potential users to your web app.

Ivan Ralic · Answer

It seems like you understand who your target customer is, so just reach out to them directly where ever they are, but not on an email (so on instagram, twitter, linkedin etc.).

If your ICP has little time a good opener is "I want to build you a free website"

Daniel · Answer

UX is key in prototyping stage. Make sure your design is easy to understand and try to reduct the customers friction. also add a page that tel them if they refers your saas to their friends they earn coins/credits or 1 month extra. for more tips I am building https://www.somorr.com/2023/

Jonayed Tanjim · Answer

@dracreate Well, I guess it occurs for not having a proper GTM strategy. So build a good GTM plan defining your ICP as detailed as possible. Then go where you believe your ICP hangs out and deliver your product offering message and attach the landing page through various channels. This is a iterative process. So iterate your ICP or your message everytime untill you find a market fit.

Jonayed Tanjim · Answer

Maybe building an attractive landing page describing all key features and a waitlist form in it will help.

David Allworthy · Answer

@jonayed_tanjim that’s exactly what I’m doing now. What I’m going to find difficult is actually getting high numbers of visitors to the landing page.

David Allworthy · Answer

@jonayed_tanjim this is exactly what I need to do… I’ll proceed. Thanks 🙏

David Allworthy · Answer

Thanks so much everyone on here. I’m a designer and so marketing strategies are not my strong point. This advice is excellent. Does anyone have any tips on how to find your ICP? I mean I’m very limited with friends and family. Is it a case of carefully observing social media and doing lots of searches. Are there services out there that can help?

I’m at prototype stage and want to attract interested users. What’s the best way to do this?

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