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  2. I'm sorry but spending $1.8M on a domain is crazy

I'm sorry but spending $1.8M on a domain is crazy

Nathan Covey
2 replies
You guys may have saw this new "Friend" wearable AI device that was announced yesterday. Apart from the product itself being very problematic and quite dystopian, I found this fact alarming: "[Friend has] already raised $2.5 million from Perplexity CEO Aravind Srinivas and Morning Brew CEO and co-founder Austin Rief, among others. Approximately $1.8 million of that was spent on buying the domain name friend.com." Don't you think they should have validated the product and concept before getting that domain? Their YouTube video currently has 790 likes and 3.7K dislikes. I'm not sure this will end well for them.

Replies

Gaëtan Le Gac (Unique Domains)
They are basically betting 1.8M$ on creating a hype effect, and taking the risk of reproducing the Humane pin scenario if the tech isn't mature enough so the market agrees to use it. Anyway, that's a really interesting case I will follow. Thanks for sharing!
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