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    2. If branding is just for influencers, then why are your...

    If branding is just for influencers, then why are your clients forgetting your name?

    Adrian M. Peticila 🟡
    1 reply
    Welcome to the absurd world of B2B minset on branding. We're B2B, and we enjoy making life harder for ourselves, one ignored trend at a time We're B2B, we want to be here for a short time, we don't care about the future We're B2B, our biggest differentiator is making no actual difference We're B2B, branding is only for TikTokers and celebrity endorsements We're B2B, our marketing strategy is this thing called "guesswork" We're B2B, our uniqueness is... well, that’s still in beta We're B2B, and we're allergic to having loyal customers We're B2B, branding is for influencers and pop stars We're B2B, we're identical copies of our competitors We're B2B, we don't like having clients We're B2B, and we're masochists Remember: if you're not differentiating, you're disintegrating. Still think branding's for Instagram kiddies? 🟡 Like this? Repost it to your network; your followers are gonna love it! The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.

    Replies

    Zebracat AI
    Zebracat AI
    Launching soon!
    Adrian, this is spot on! 👏 As someone who’s been deep in the B2B trenches, I’ve seen firsthand how the "branding-is-for-B2C" mindset holds companies back. The irony is that while B2B companies may think they’re immune to the need for branding, they’re actually setting themselves up to be forgotten. In an industry where relationships and trust are everything, isn’t it crazy how branding often gets sidelined? It’s not just about a logo or a tagline, it’s about creating a distinct voice, building credibility, and, most importantly, staying memorable in the minds of our clients. Thanks for shining a light on this!
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