If you have a productive web-app, to get more visibility and grow the userbase - what would you do?

Question

Me and my team have been brainstorming for weeks to increase the visibility of our client-base. Our Web-App has been functioning seamlessly for over a year and a half. However, our user-base has only grown through referrals from other users.

What was your most effective strategy for increasing your product's visibility?

Abdullah Al Afique · Accepted Answer

For me keeping the product free until we introduce a paid version worked out very well. But it might have not worked out well if our product was not good enough.

Gurkaran Singh · Answer

Hey there! Sounds like you've got a solid foundation with your web app. Have you tried leveraging social media and content marketing to reach a wider audience? Engaging with online communities and sharing valuable insights about your app's features could help spark interest and attract new users. Keep tinkering with those strategies, and your user base will be booming in no time!

Answer

Implement targeted marketing strategies, such as content marketing, social media advertising, influencer partnerships, and search engine optimization, to increase visibility and attract more users to the web app.

Anton Nagaroor🇨🇭 · Answer

That's a great point! A free model can be very effective, especially for building trust with users upfront. We actually took a similar approach with our fee structure.

Here's what makes our fee model unique:

>Profit-Sharing: Our fees are only a small percentage of the PROFITS you generate, not your total capital. This ensures you can comfortably test the app without financial risk.

>Demo Account: In addition to the freemium model, we also offer a separate demo account. This lets you explore all the features and functionalities before committing to a paid plan.
By combining these elements, we hope to provide a low-risk environment for users to try our platform and experience the value it can bring.

Anton Nagaroor🇨🇭 · Answer

@thestarkster We've been actively sharing content, including blog posts with backtesting results, but it seems like we haven't quite hit the mark in attracting an audience.

We're shifting our focus to provide more real-time market updates and insights on X (your platform/topic). However, building a strong community is key, and that's where we face a challenge. Ads haven't delivered the results we expected, which is why we're excited to be on Product Hunt and increase our visibility.

If you have a productive web-app, to get more visibility and grow the userbase - what would you do?

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