Is advertising in Linkedin a good idea for a startup?
Erkin Bek
11 replies
Replies
Zakir@devzakir
JuggleHire
Absolutely! Advertising on LinkedIn can be a great idea for startups, especially if you're targeting a professional audience or B2B market. It allows you to reach a highly targeted audience based on their job titles, industries, and interests. Additionally, LinkedIn offers various ad formats like sponsored content, text ads, and InMail messages that can help you tailor your message to your target audience. Have you considered any other advertising platforms as well?
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Have you already validated your product idea? Do you already get decent conversion rate to paid users? Do you know what's your ideal customer profile?
If yes, then yeah, I'd consider testing out LinkedIn Ads, but bear in mind that in B2B a prospect needs from 5 to 12 touchpoints before making a buying decision, and most of b2b buyers (like 90%) might not be in-market right away.
You need to design a marketing funnel, because people who aren't in-market will not be ready to engage once they see your ad for the first time ;)
If you are a B2B startup then definitely yes.
Intelogos
I think if you are talking about B2B Saas then it might be a good option!
YourGPT
Launching soon!
Yes It is good but it also depends on how much you are active on LinkedIn and who your audience matters
Depends on what your product is. Is your target market there? If yes then yes. If no then no
GoReply.com
We tried LinkedIn advertising to get beta users, did not work at all. You first have to figure out exactly. 1. If you have a product / marketfit and 2. who your ideal customer is. Then go out and do advertising.
Depends on your product and who your target market is. If you're B2B definitely worth the investment. Important to make sure you've got an engaging ad that you run and meme vibes always hit well
OUR EXPERIENCE HAS BEEN THAT LINKEDIN IS ONE OF OUR BETTER RETURN ON SPEND ADVERTISING VENUES.