Is Brand a company asset for everyone to promote?

Nick Stein
3 replies
Do you feel that Brand is an asset that is only pushed by Marketing or should it be the responsibility of the entire company? This was a question asked by CI HUB on LinkedIn. https://www.linkedin.com/posts/ci-hub_brandbuilding-teameffort-youropinionmatters-activity-7153347794508869632-SIx2

Replies

Imo Bábics
Yes!
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Adrian M. Peticila 🟡
Short answer: Yes! Long answer: Hell, yes! :)
Nick Stein
@adrian_m_peticila TBH, I think this is the most rhetorical question I have ever asked in my career as a marketer.