Is cold-emailing outdated?

Cold emailing is not outdated and it works well as long as you turn it into a process. It is a little more work than sending an email, but it is worth it. At the very least, you have a 26% chance of making a sale by cold emailing, compared to the 3-5% that you have with email marketing campaigns. No matter how you look at it, it is a powerful strategy and you should use it. It is time to go back to some basics and try it out!