Is Community-Led Growth the Big Marketing Shift for 2025?

Yeah! That's why most growth-track companies are now moving towards incorporating UGC strategies in their marketing plans. "People trust people" very true

Absolutely seeing it, Hamza! Community-led growth is like marketing’s glow-up moment! 🌟 People trust real voices and real stories way more than a glossy ad, and honestly, who doesn’t love that warm “we’re in this together” feeling? And hey, as someone working on a product myself (shoutout to pdftopdf for anyone who loves a smooth PDF workflow 😉), I totally get the power of listening to your community. It’s a game-changer to co-create with people who actually use your stuff—they’re the best guides! Here’s to more community vibes and real connections in 2025! 🙌

User-generated content works the best I believe, the challenge is to get users (even fans) to create content about your product.

One of my favorite expressions is, 'It's not what you know, it's not who you know, it's *who knows you.*' Building a community of advocates is powerful, and brands like Notion have already seen huge success driving growth this way. In 2025, I believe we'll continue to see more SME's embrace this approach, finding creative ways to leverage UGC and empower their communities.

The shift toward deeper engagement with communities and genuine fan connections became evident when platforms like Twitch gained traction. But my top marketing trend for 2025 is the rise of 360 Marketing Automation platforms. These platforms are set to thrive, especially now that text-to-image technology has reached a ready state. Content solutions like Jasper already showcase the potential for streamlined content creation. Once these tools are integrated, we’re likely to see comprehensive solutions that manage and optimize content across all channels automatically.