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  • Is Community-Led Growth the Big Marketing Shift for 2025?

    Hamza Afzal Butt
    11 replies
    Iโ€™m noticing a big trend for 2025 ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐˜†-๐—Ÿ๐—ฒ๐—ฑ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต (People trust people). Why? ๐Ÿ‘‡ ๐ŸŒ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ข๐˜ƒ๐—ฒ๐—ฟ ๐—™๐—ผ๐—น๐—น๐—ผ๐˜„๐—ฒ๐—ฟ๐˜€ Weโ€™re moving beyond follower counts. Itโ€™s all about creating tight-knit, engaged communities that feel like they belong. ๐Ÿ‘ฅ ๐—ง๐—ฟ๐˜‚๐˜€๐˜ ๐—ถ๐—ป ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€ Forget polished ads โ€“ people trust user-generated content. When fans share their own stories, it drives engagement in a way ads canโ€™t. ๐Ÿ› ๏ธ ๐—Ÿ๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ-๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด Brands that actually listen and build with their community are creating loyalty that lasts. ๐Ÿ’ฌ ๐—”๐—ป๐˜†๐—ผ๐—ป๐—ฒ ๐—ฒ๐—น๐˜€๐—ฒ ๐˜€๐—ฒ๐—ฒ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐—ต๐—ถ๐—ณ๐˜? ๐Ÿ‘‡

    Replies

    George Aleesu
    Lancepilot
    Lancepilot
    Launching soon!
    Yeah! That's why most growth-track companies are now moving towards incorporating UGC strategies in their marketing plans. "People trust people" very true
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    @rhexai exactly:)
    QING LI
    Absolutely seeing it, Hamza! Community-led growth is like marketingโ€™s glow-up moment! ๐ŸŒŸ People trust real voices and real stories way more than a glossy ad, and honestly, who doesnโ€™t love that warm โ€œweโ€™re in this togetherโ€ feeling? And hey, as someone working on a product myself (shoutout to pdftopdf for anyone who loves a smooth PDF workflow ๐Ÿ˜‰), I totally get the power of listening to your community. Itโ€™s a game-changer to co-create with people who actually use your stuffโ€”theyโ€™re the best guides! Hereโ€™s to more community vibes and real connections in 2025! ๐Ÿ™Œ
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    @pdftopdf when are you planning to launch?
    @pdftopdf Love the energy that โ€œweโ€™re in this togetherโ€ vibe really is unbeatable for building a loyal community. Co-creating with users truly sounds like a win-win! ๐Ÿ™Œ
    Natalia Toth
    User-generated content works the best I believe, the challenge is to get users (even fans) to create content about your product.
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    @natalia_toth so true, getting users to share their experiences is challenging but so rewarding :)
    Natasha H
    One of my favorite expressions is, 'It's not what you know, it's not who you know, it's *who knows you.*' Building a community of advocates is powerful, and brands like Notion have already seen huge success driving growth this way. In 2025, I believe we'll continue to see more SME's embrace this approach, finding creative ways to leverage UGC and empower their communities.
    Felix Sattler
    The shift toward deeper engagement with communities and genuine fan connections became evident when platforms like Twitch gained traction. But my top marketing trend for 2025 is the rise of 360 Marketing Automation platforms. These platforms are set to thrive, especially now that text-to-image technology has reached a ready state. Content solutions like Jasper already showcase the potential for streamlined content creation. Once these tools are integrated, weโ€™re likely to see comprehensive solutions that manage and optimize content across all channels automatically.
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    @felix_sattler Love where you're headed with this, Do you rreally think as 360 Marketing Automation evolves, itโ€™ll be easy for brands to keep that authentic, personal touch? Or will automation risk making things feel a bit too... automated?
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    Felix Sattler
    @hamza_afzal_butt to be honest: the days of โ€œautomation means less personalizationโ€ are over. I see a near future where Marketing Automation tools will not only support personalized engagement but also help us identify the most suitable target audiences for our products. A friend mentioned something a few weeks ago that really stuck with me: "The best automations are the ones you donโ€™t even notice." And thatโ€™s exactly the direction weโ€™re heading in my opinion.