Is email warming up (before cold emailing) still a thing? i mean is it worth it?

Question

I found out few founders talking about warming up their email using certain tools before doing cold emailing, so it relevant? or is it too early (regard to 2024) even put up this kind of question?

Accepted Answer

Yes, email warming before cold emailing is still a relevant practice. It helps establish credibility, build trust with email providers, and improves the deliverability of your cold emails. It's worth the effort for better inbox placement.

Sarvpriy Arya · Answer

I never tried cold emailing in bulk but I heard its better to hire an email marketing expert

Gurkaran Singh · Answer

@sarvpriy_arya will they keep tuning the email campaign as good as we as founders can do? i know they are experts what are your views on this?

Hitha Boorla · Answer

I find email marketing to be slowing down these days. We have so many other means of communication and content these days that the only purpose of mails have become reduced to official corporate communication. I do get good mails, but rarely do I invest time to consume them.
However when it comes to marketing I think every effort matters. Talking about cold emailing, it seems a bit far fetched of an idea. Too abrupt
@mayuri_maokar what do you think?

Is email warming up (before cold emailing) still a thing? i mean is it worth it?

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