Is it a bad idea to launch in the last week of December?

The decision to launch in the last week of December on Product Hunt requires careful consideration of various factors. Analysis of Product Hunt's Time Travel data of 2022 for the week ([Dec 24](https://www.producthunt.com/time...) to [Dec 31](https://www.producthunt.com/time...)) reveals interesting trends: 1. General Upvote Trends: While the top product each day, especially on [December 25, 2022](https://www.producthunt.com/time...) and [December 29, 2022](https://www.producthunt.com/time...), achieved notable upvotes, there was a noticeable decrease in upvotes for other launches. This suggests that although it's possible for a standout product to do well, overall engagement tends to be lower during this period. 2. Holiday Season Dynamics: The week leading up to and just after Christmas generally sees fewer upvotes, with a more level playing field among the top posts. Web traffic, a crucial aspect of product launches, might also be lower, affecting overall engagement. 3. Strategic Launch Timing: Considering the typical benefits of a product launch – boosting sales, brand popularity, and competitive advantage – against the costs and planning involved, the timing is crucial. A soft launch during this low-competition period, followed by a more vigorous campaign in early January, might be a strategic way to garner initial feedback and capitalize on post-holiday engagement. Given these insights, it's clear that launching during the last week of December presents unique challenges and opportunities. A standout product could still achieve significant success, but overall, the trend points towards decreased engagement for most products. This period demands a standout proposition and strategic planning to maximize visibility and engagement. Would love to hear more thoughts on optimizing launch strategies during this unique window! 🗓️🚀💭