Is it just me or is backlinks the underworld of content marketing?

Question

I feel like I have the dodgiest people mailing me daily to request backlink exchanges. Is it just me?

Accepted Answer

It's not just you. Backlinks can be a valuable part of a content marketing strategy, but they can also be a source of spam and low-quality links. It's important to be careful about who you exchange backlinks with and to make sure that the links are relevant to your website.

John Marquez · Answer

Unfortunately, that's a common link building strategy for websites. There are a few legitimate sites out there where you can build a partnership and work beyond just exchanging links.

But you have to sift through a ton of spam which is quite unfortunate.

Lisa Steingold · Answer

@bukhari817 Thank you. Yes we've started applying relevancy and high quality sites only.

Natalia Toth · Answer

It's definitely not just you, it;s so difficult to find a genuine collaboration proposal in the sea of spam emails!

Is it just me or is backlinks the underworld of content marketing?

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