Is it necessary to add a product video during PH launch?

Question

Nico Spijker · Accepted Answer

It's not necessary but helps a lot!

Sweet spot is something around 30 - 90 seconds.

Looms work great for this if you don't have a large team or are short on time. You can give your launch a personal touch by pitching your product and walking a bit through the different functionality.

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Varun Varma · Answer

@julia_zakharova2 Gotcha! Any specific tool you want to recommend to make the video?

Varun Varma · Answer

@1mirul well said!! thank you

Ankit Sharma · Answer

yes it is, user can understand the product easily and quickly.

Varun Varma · Answer

@nicolaas_spijker This is helpful!

Rich Watson · Answer

no, but it does help significantly more.

Julia Zakharova · Answer

I'm all for the video! It's native and straightforward - it's not a lot of work.

Yassin Bouacherine · Answer

I would recommend it 100%! I am a complete newbie at it and started working on the video script with PowerPoint by importing free stock images. Each slide was meant to describe what I wanted to display in a future video. Then when I was done, I went on Fiverr and look at a video explainer service! You can have a look at my videos (English/French) at dghfrance.com
I plan to remake some of the slides but the idea is there!

Hope it helps ;D

Henna Grey · Answer

Video content is much easy to understand

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It makes the process easy to understand

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Sam Ho · Answer

I will say yes. Easier to understand and save your audience time.

MD Amirul Islam · Answer

Steps for a successful product video 
Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged marriage with a neurotic partner, which has already cost you all of your nerves.

We are referring to the exciting time of the product launch. A product launch is an enormously thrilling event for the entire company and should be communicated in the same way to the respective target group. We have already written a detailed article on this topic here. Today we would like to put the product video in the spotlight. Videos are exactly the right medium to create the necessary buzz. But like the entire launch strategy, the product video must be well planned and contain some important elements. In this post we explain you what shouldn’t miss in your perfect product video as well as present various formats that are suitable for the product launch video.

Varun Varma · Answer

@jack95 Thank you for the link. Highly appreciated

Is it necessary to add a product video during PH launch?

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