Is launching on Product Hunt worth it?

Yehoshua Zlotogorski
112 replies
There's so much out there on HOW to launch here on PH, but not so much of a discussion on whether it's worth the effort. After our launch where we took #1 product of the day, I sat down to run an analysis on whether it was worth it or not. Put all our findings here: https://www.alpeaudio.com/post/is-launching-on-product-hunt-worth-it-and-how-to-do-it Curious to hear your thoughts on this topic!

Replies

Miriam Dorsett
Great question and roundup. Will share in my PH South Florida NL next month! https://producthuntsouthflorida.... Thank you for sharing!
Benoit COLLET
Thanks for sharing your experience! You're saying launching multiple times would create a community on product hunt and ease future launches. How so? I don't think I get updates when a maker I upvoted in the past launch a new product... πŸ€”
Yehoshua Zlotogorski
@benoit_collet Over time I've connected with more people on PH - we've supported each others launches, met on Twitter or in forums like this :-) i,e if we connect, I'm happy to check out your launch and same other way around! PH community ppl are much higher quality "upvotes" than my early adopters because they know PH and spend time here.
Johannes Grenzemann
YC Application Optimizer
YC Application Optimizer
Thanks for sharing your insight @yehoshua_zlotogorski Many interesting resources.
Yehoshua Zlotogorski
@jgrenzemann by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Yehoshua Zlotogorski
@ostap_yaroshevych by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Vladislav Zhuravlev
Thank you for sharing the story with all the details, tips, numbers, and conclusions! I find it very useful, especially for those who want to launch on Product Hunt for the first time.
Eugene Hauptmann
Nice breakdown. We did a launch last Thursday, and more reflections to come. Loved the part about value vs expectations.
Yehoshua Zlotogorski
@eugenehp Please do share once you've wrapped up :-), it's really one of the parts that I haven't found enough information on that I think many can find value in
Yehoshua Zlotogorski
@eugenehp @tasha_dziatkovskaya good luck! by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Sasha Briu
@eugenehp We launch tomorrow ) it feels hot
Debajit Sarkar
Splendidly written. A landmark contribution to launching on Product Hunt. Before I read your article I was under the impression that unless you already have a huge community of followers, getting on top of Product Hunt will be a constant battle. Thanks for clearing the mist.
Yehoshua Zlotogorski
@avidnote @dsarkar it’s definitely much harder since less friends have β€œgood” profiles but it is doable - You just need a battle plan
Yehoshua Zlotogorski
@avidnote @dsarkar by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Abderisak
@dsarkar I agree, I had a similar impression before reading the article.
Inna Proshkina
We are launching tomorrow! I believe it will worth the effort.
Yehoshua Zlotogorski
@ahmedj @inna_proshkina upvoted!! by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Ahmed J
@inna_proshkina Good luck on your launch!
Yehoshua Zlotogorski
@inna_proshkina @ahmedj good luck with the launch! Feel free to share so we can support
Inna Proshkina
@ahmedj @yehoshua_zlotogorski Will do tomorrow. Many thanks ))
Inna Proshkina
@ahmedj @yehoshua_zlotogorski we launched today. Please check us out!
Siddhesh Lokare
This is like a goldmine of launch strategies! Thanks for the bigger picture :)
Yehoshua Zlotogorski
@siddhesh_lokare1 with pleasure! Glad it’s helping :-)
Wael Khattar
I believe product Hunt can give you great exposure, if you can get your launch just right !
Yehoshua Zlotogorski
@wael_khattar1 agreed, although as a first timer it was less than I had hoped
Liz Cohen
Great writeup. To be honest, the video was the best part and made it all worth it.
Share
Abderisak
@liz_cohen Where's can I find the video? I can't seem to see any when I click on the link.
Yehoshua Zlotogorski
@liz_cohen @tasha_dziatkovskaya by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Yehoshua Zlotogorski
@liz_cohen it’s also the part that was hardest to do πŸ˜…
Sasha Briu
@liz_cohen video is to format of the content!
Weronika Spaleniak
Thanks for sharing this experience, @yehoshua_zlotogorski ! I'll definitely try those tips for the next launch. A real shame that you cannot re-launch the product again, as we've done it very spontaneously with the team and certainly didn't get the whole launch effect. Do you know what can be done in order to get more engagement post-launch?
Yehoshua Zlotogorski
@weronika_spaleniak Thanks! Glad it’s helping. you actually can β€œre launch” by simply launching a slightly different variation or feature. If you search for β€œDescript β€œ they have several different launches. Figma launches features fairly often as well. Even Spotify launched podcasts :-) So definitely can launch again and double down. In fact I’ve found that engaging with the PH community Long term is beneficial far more than a β€œone and done” since you Gain followers after each launch etc
Weronika Spaleniak
@yehoshua_zlotogorski thanks a lot! We're going to re-launch then. And yeah, I've already started to engage in the community. So many cool topics and people there!
Linda Liepa
Thank you for sharing a nice wrap-up with valuable tips from your experiences! I wish I have read your tips before launching products on PH! :) PH is worth it if you work hard on the engagement before/after the launch and attract recognized hunters from the community. Most importantly, you need to have people from the product/company/project team eager to join discussions and engage with comments! I have found the PH as a helpful community, but it hasn't significantly impacted traffic/conversions. For sure, CoinGate cryptocurrency payment processing/trading products aren't for the general public, but our brand recognition can be affected with the proper engagement.
Miriam Dorsett
@linda_liepa Great feedback Linda! Would love to hear more about what you are working on, and connect you with my web3 community. I'm sure they would be interested in CoinGate if they don't already know what it is.
Yehoshua Zlotogorski
@linda_liepa by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Yehoshua Zlotogorski
@linda_liepa πŸ’― with what you wrote
Renzo Brus πŸ’»βš‘
Super interesting and inspiring! Thank you for your consideration and analysis!
Yehoshua Zlotogorski
@trakti Thanks Renzo πŸ™πŸ»πŸ™πŸ»
Yehoshua Zlotogorski
@trakti by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Swan Bella
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Yehoshua Zlotogorski
@swan_bella thanks! by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š
Daniel Baum
Awesome post, thanks for sharing! Really great insights
Alex Miller
Thanks for bringing this topic to discussion and sharing your experience! I believe that the launch on PH definitely worth it. We've launched our AI solution today and already experienced greater attention to our product and new subscribers.
Yehoshua Zlotogorski
@alex_miller11 that’s amazing to hear! Good luck with the launch
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Imtiyaz
Thanks for asking this question for me. Even I was trying to figure out this before I launch on @producthunt
Yehoshua Zlotogorski
@producthunt @imtiyaz922 ageeed, unfortunately it’s not something I found any resources on before we launched
Yehoshua Zlotogorski
@producthunt @imtiyaz922 by the way if you’ve found this helpful please feel free to upvote here and/or on Reddit πŸ™πŸ»πŸ˜Š