Is LinkedIn losing ground as a professional-level platform?
Business Marketing with Nika
42 replies
People are social by nature. It's nice to have fun on a non-career level, but LI has always been known as a career platform.
That has been changing recently.
• We get notifications about our contacts' anniversaries (almost like on FB).
• We share MEMEs there (I'm not a saint, I do it too.) 😀
• The form of communication is already so informal that I sometimes wonder about it.
Can LinkedIn still be taken seriously as a professional platform? What's your take on it?
Replies
Eithiriel DeMerè | Language-Market Fit@nikkielizdemere
I've had a lot of success with hosting LinkedIn events.
Occasionally, I'll spend an hour discussing topics in which I am most passionate:
- Pre-launch, launch, and post-launch initiatives (especially with @fabian_maume as a co-host)
- Go-to-market product marketing
- Community-led growth
- Language-market fit (publishing the book on it with @hashem_elassad)
- Experimentation and innovation
- Etc.
(Mostly in the context of B2B SaaS.)
It's a relatively simple, yet genuine way to connect with ideal customers and network with colleagues.
https://www.linkedin.com/events/
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FoxyApps
@fabian_maume @hashem_elassad @nikkielizdemere This is something I want to explore as well! What's your "tech stack" for these live events? Do you do a recording as well?
Sales Likelihood Calculator
@nikkielizdemere Great suggestion. I've attended a few of yours!
Sales Likelihood Calculator
@ichangetheway I think recording it locally on your own machine is always a good idea too, even if to just provide an MP3 to your audience at a later date.
Vozo AI
LinkedIn remains a vital tool for professional networking, but its increasing focus on content and engagement metrics may be diluting its core value. Users are seeking more authentic connections and meaningful interactions, which could open opportunities for new platforms to emerge.
Vozo AI
LinkedIn remains a strong professional platform, but its effectiveness can vary by industry and user engagement. Exploring alternative networks might be beneficial for those not seeing desired results.
I do miss when LI was more formal cringe, all the Im so honoured and proud announcements etc. Now its all informal cringe 😂 (and there are more trolls as well, I try to kill them with positivity 😂)
Warmup Inbox
LinkedIn still has the advantage of providing up-to-date CVs for your contacts. Even if it gets more and more informal, the fact that LinkedIn is built around your CV will keep it relevant for B2B and personal branding.
FuseBase /formerly Nimbus/
It is still used for job search where your profile is your CV, so I guess it is still a professional network, but those informal elements make it more comfotrable to use.
Honestly, I believe everything you described is actually useful for Li. I remember when it was considered okay for almost everyone to describe Li in the third person, which felt cringeworthy to me.
I understand that some businesses are very traditional and that's just how they operate. However, at the end of the day, people do business with people, and those business shark personas are usually quite fake and don't help at all. What really helps is finding a good balance, which could even be brought by memes.
WebCurate
I can feel it when you say "informal". But generally, I think people are there mostly to DM sales pitches, I think that's the only use case and interesting part of LinkedIn.
Interesting question.
The recent drops in reach, the notifications, the new « GAMES » section (I mean, what s up with that?) , the upcoming push towards reels videos.
Seems LinkedIn is lurking on tik tok and other trends.
In the meantime at its core value (imo)
the job offer suggestions are still totally irrelevant, connection suggestions don’t make sense half the time, and it’s AI tool feels like a cheap GPT 3.5
LinkedIn is indeed more relaxed now but it still maintains its professional edge.
LinkedIn is evolving along with the changing landscape of professional networking. While it's true that the platform has seen some more casual content lately, it's also important to remember that professionals are multifaceted individuals who like to engage with content beyond just the strictly business-oriented. The key is finding the right balance between showcasing your professional expertise and personality. After all, building relationships and making connections go beyond just sharing resumes and job skills. It's about forming genuine connections with others in your field. Embrace the platform's evolution and use it as an opportunity to showcase all aspects of yourself, both personal and professional.
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I think that it’s still the main platform for building professional networks and staying up to date with what everyone is doing. Yes it’s mainly used by content creators and people working in sales and marketing probably. It does contain some content that’s more casual perhaps and the way it’s delivered is certainly quite informal. Do people still like wearing suits and having serious formal conversations? I think there’s time and place for that too , but I personally want to leave that to politicians 😊
Really ? 🤯@busmark_w_nika I don’t get anything like that so I guess everyone’s experience is different.
I used to find LinkedIn too stiff, but the recent changes have made it easier for me to connect authentically with peers. It's less about formalities now and more about real interactions.
I think so. LI may be expanding its space for creators which is really good, on the other hand, LI is known for its professional vibe so maybe there will be some distance for this!
Paillor
Launching soon!
LinkedIn is a professional networking platform that can be of many types.
LinkedIn is a job-search platform, serving both employees and employers.
LinkedIn is a knowledge-sharing platform that goes well beyond work and employment.
LinkedIn serves business organizations for sales and advertising, to generate leads and engage with potential clients.
LinkedIn is also among the most used platforms to gather data and analytics on all kinds of life-on-earth trends.
Real Mock Interviews
They're even launching games lol
I feel like it's a trend for a previously-niche platform to try and expand its offering. Instagram tried it and, according to many, failed. TikTok did it rather successfully. Let's see what happens to LinkedIn
Real Mock Interviews
@busmark_w_nika if you mean "not cool anymore", I agree 100%
Kommunicate
I believe LinkedIn offers the ideal platform for achieving substantial professional growth, given its prominence in B2B sectors. Currently, it maintains its reputation as a dedicated professional environment.
App Finder
I wonder about this also. Is there a somewhat popular "more professional" alternative?
(Only XING comes to my mind, but I think it's only popular in the German-speaking world, which could change of course)
Losing ground vs?
The anniversaries - birthdays have always been there - I have wished clients happy birthday with cards or emails for years.
I first got Rickrolled by a co worker, and have been meme'd 100's times in an office context.
Communication in general is a lot less formal on LI than on an email or other business related content.