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  2. Is localization a must for SaaS or not?

Is localization a must for SaaS or not?

Helen Fedulova
9 replies

Replies

Dexter Awoyemi
Nack AI
Nack AI
Depends on the cost of implementation. For example, MoR integrations might cost you a % of revenue, but translating in-app texts might cost half a day's work. The benefit of getting your product into new markets is more distribution for the same services. And if you're selling in a marketplace that handles some of the more expensive costs for localisation, then even better.
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Helen Fedulova
Alconost Localization
@dextersjab Thanks for your thoughtful comment!
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Natalia
Hi Helen! I read an article about it this winter, https://www.gala-global.org/know... With this info in mind, I think localization is a no-brainer for any product, including SaaS.
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Helen Fedulova
Alconost Localization
@natalia_est Totally agree! Thanks for sharing, Natalia ;)
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Eden
Thinksy
Thinksy
Depends on who your market is, it's possible you can slowly add more languages as your product grows
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Helen Fedulova
Alconost Localization
@entreeden Sounds reasonable!
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Eden
Thinksy
Thinksy
@helshevts What are your thoughts?
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Helen Fedulova
Alconost Localization
@entreeden I totally agree that it depends, and as for my experience, there are some language groups that can be a perfect match in most cases. Let me share some numbers with you: https://blog.alconost.com/en/lan...
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