Is marketing done before or after the product launch?

Alex Kim
25 replies

Replies

Bhavya Agarwal
Feedback from pre launch marketing can also feed into the product design itself, which itself will make post launch marketing better. So definitely worth giving both a shot.
Kayode Odeleye
Who Wants to Be a Unicorn (Unicorn Game)
Who Wants to Be a Unicorn (Unicorn Game)
Way before Most definitely
Relja Denic
You need both if you want to survive and make an impact
You should start the marketing as soon as you decide the product you are planning to build.
Hunted Space
Hunted Space
Launching soon!
Definitely both! It's super important!!
Alex Kim
@sandradjajic Which one is more important?
B2B Rocket
B2B Rocket
Launching soon!
Hi there! Marketing is done both before and after the product launch. Before the launch, you need to build awareness and excitement for your product. This can be done through a variety of channels, such as social media, email marketing, and public relations.
Alex Kim
@hamza_afzal_butt OK, thank you so much!
Rohan Pathak
before, during and after
Absolutely both! Get the word out before your launch, and create constant engagement with your audience after.
Ghost Kitty
The LinkedIn Inbound Playbook
The LinkedIn Inbound Playbook
Comment Deleted
Alex Kim
@olenabomko How to understand "marketing isn't about ads or actively promoting your product"? Can you be more specific? Thank you!
Felya Bilgen
Pre-launch marketing is about creating a buzz, and post-launch marketing is about keeping the buzz going ✨
Tegan Bradleys
Before launch is also important.
Judy Davis
both before and after
Alex Kim
@judydaviss_ Which one is more important
Isao Fukata
I judge it by whether the product is likely to change significantly. I think the marketing will change once we find the target after the release.
Isao Fukata
@metasomai If we find a large target audience after releasing a product that is not what we expected, we may improve the product for them. In that case, I think our marketing will change.
Alex Kim
@fukcoclue Can you elaborate on it?
Sofia Payne
For us it was meant to be before the launch of our app, myReach. Launch day of myReach on PH wasn't meant to be today. But for some reason the launch went live today, so we've had to make the most of it with no build-up marketing for the launch. Would love any support you can give us on our launch! Thanks
Salar Davari
Lots of business owners just have some vague ideas about how they're gonna sell their product first. It's only after a few month from launching the product that they realize that the hard part is still ahead of them!! Effective marketing strategy starts long before the product is launched and remains as an ongoing operation with constant supervision and continuous struggle for improvement.
alan robert
Be patient and persistent. It takes time to build a successful product launch.
Waqas Khan
Depends what kind of products you are about to sell doing marketing from last 9 years & most of the sales comes through Youtube have you ever tried with that ?