Is outbound dead in 2024? How are people adapting?

We’ve seen first hand that outbound performance (via tools like Apollo) is on the downtown in 2024 with email sequences getting only 5-9% open rates compared to the 20% we saw in 2023. How are people adapting? If you’re curious about my take, check out this post 🙂 https://www.getorba.com/post/is-outbound-dead-for-sdrs