Is PH a right place to start?

Question

I read many articles in the past few days about successful product launches. Most of them mention Product Hunt as a must-have thing. But what I found interesting is that the majority of those articles do not recommend making PH your first public showcase. You must have some user base beforehand, to help your PH launch be successful.

So my question is how do you guys start to build your subscriber and follower base? Do you use paid channels or try to keep everything free before you start making profits?

My ideas:
- Reddit post (I have struggled with that as most subreddits don't allow any kind of advertising)
- Facebook groups (also, you should be careful what you post)
- Meta ads (to grow your subscriber list)
- Related forums

Sandra Djajic · Accepted Answer

Hi Domas! I do agree with the point that it is good to have some user base before launching on PH, if you are targeting for a bigger results and success.

I also love your ideas about the platforms where you can start promoting your product and grow the user base. Personally, I would also recommend to include Twitter and LinkedIn engagements to grow your community and increase your product awareness.

That is how we did it for Klu.so and now we have the loveliest community of the most amazing people who love and support the product!

And truth be told, once you join the ph community, you will love it and vibe with it!

Answer

yes

Natalie Ermishina · Answer

I think that PH is great to test the idea and collect some feedbacks :) Also you get a strong and supportive community, networking )

Neeraj Karnawat · Answer

Absolutely! though bias platform to have a discussion on !

Gurkaran Singh · Answer

Dude! Instead of continuing your current approach, consider hiring micro-influencers without an upfront fee. Arrange a contract with them to post at least three videos over a month or every two weeks. The deal should be based on commissions. This strategy is one of the most effective ways to grow your business.

Hire a intern or an full time employee to find -> shortlist -> deal with those influencers

Edmond Bitay · Answer

I am building a list of supporters on Twitter, by engaging with people. Hopefully that will help!

Answer

It makes sense in the way that community is a good tactic for the pre-launch stage of a GTM strategy. Like saying to a bunch of people "Who wants to solve this problem, raise their hand", and there are many ways to do it. Then the stages follow more or less the following steps: * You can get this result * Here is the solution for that * The solution works for you as well * CTA So, to your question, I've applied some tactics to build audiences: INBOUND WITH A LIST * Whitepaper * Webinar * LinkedIn Event INBOUND WITH PIXEL OR TAG * Article or landing page * Influencer / partnerships Perhaps it's better if I share a plan crafted for an aviation app, about demand generation options, here: https://drive.google.com/file/d/...

Bob WIlsey · Answer

Yes PH is the best for new product launch!

Gurkaran Singh · Answer

@sakozzy hmm i can't say about pre-launch because its a stage where convincing an influencer will be a little challenging + you're paying them right away an email comes in, never really know if the customer is a potential one or not.

But it would be awesome if you can fix a price per email address coming from their channel, but think more! you can make it work much cheaper, at i did for my previous startup i hired 23 influencers without paying them a dime for 2-3 months, and each youtube video was drawing around 90 users (they were nano-infleuncers much easier to convince)

Sophie Diaz · Answer

Right. Many successful launches have a strong community behind them.

Answer

of course

Suman Choudhary · Answer

Yes, it is!!

Imran Razak · Answer

I think it depends. Product hunt has a thriving community in different areas but I think where it actually strives is in software. Could be any tbf but software over hardware. You need to engage as with any community building techniques but first off think about where your community is.

Sandra Djajic · Answer

@sakozzy That's great, I am glad to hear you liked our Klu :) Let's stay in touch, I want to see you one day launching here on ph! :)

Prem Saini · Answer

You're right! PH is a must-have thing and also a good place to grow your community :). I would suggest that talk about your product on social media channels, connect with the community, support their launches, make your database, be active and help the other PH fellow people if needed. That's how we ranked #2 for Zixflow & to be honest, don't stop interacting with people after your launch.

Is PH a right place to start?

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