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    Is Product Hunt the wrong activity to focus on for early-stage products?

    Anton Lebedev
    4 replies
    We are launching on PH soon, and I focus 90% of my time on PH – writing to the network, generating some buzz, etc. But I don't know if it is correct. It's known that PH users have high churn. So I'll get some users, and many will leave. And so what? Maybe in the early days, it would be better to focus on recruiting our users manually, doing interviews, and iterating. And PH is for more mature products and teams. What is your opinion? P.S. For now, I continue focusing on the launch! :) If you like this discussion – follow our launch: https://www.producthunt.com/products/letterly-2

    Replies

    André J
    As with everything. It depends. Maybe instead try to reach your target customers directly first? And then tweak your product until the churn lowers. All new products are like leaky buckets in the beginning. Over time you plug the holes. And churn slows.
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    Thomas Yanik
    It's great that you're actively preparing for your Product Hunt launch! While Product Hunt can provide exposure, your concerns about high churn are valid. Balancing efforts by also focusing on manual recruitment, user interviews, and iteration in the early days is a sound strategy. Both approaches can complement each other in building a more sustainable user base. Keep an eye on user feedback and adapt your strategy accordingly. Best of luck with your launch!
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    Tanya Sharath
    It depends on your target audience and goals. Product Hunt can be valuable for exposure and feedback, but it's not the only strategy. Consider your product-market fit and whether your audience is on Product Hunt.
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    ISTIAK AHMAD
    Lancepilot
    Lancepilot
    Hey Anton, in my opinion, you get the early supports from product hunt community. Since the users are very much active, this is the best platform to start with. Does not matter if you are at the very early stage, this is the platform you should stick with ( : Hope this make sense to you. Already following your upcoming launch , Lets connect everywhere possible. 👊
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