Is sentiment analysis useful for understanding social engagement and chatter?
vibhu bhan
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vibhu bhan@vibhu_bhan
Digital marketers - how do you drill down your sentiment score to a product, campaign or feature level?
If not, will that be useful to extract more intelligence from your chatter online?
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Sentiment Analysis is important, as in today’s world when customers buy product and if they can choose from multiple vendors, then they not only want product that solves their problem but also
1. which makes them happy using it 2. have pleasant experience when talking to their support people when they run into issue.
@rahul_choudhary17 TY for the thoughts and I agree. However, how do you drill down sentiment score to a specific product of campaign today? Specific tool that you use?
@vibhu_bhan Sentiment is something which is more of a feeling or experience so figuring out sentiment based on product usage or something like that won't be of much use. Also sentiment changes over time so, sentiment over time can be more important than single point. I think rolling surveys meaning asking your customers about how they feel about your services on different instances of time can serve as sentiment score. And regulating it over time can be the goal.
Ofcourse, it’s a part of the customer persona so it is significant when it comes to ER. Understanding how one react to a topic, object helps you to know how to get them to take action, and increase the cvr.
That’s what me and my team been on as we building and refine our products. We are launching tomorrow btw so hope you can pop by and have a look and drop a review on our product! It could help you wit extracting sentiment analysis datas as well as generating content to boost ER.
@notnminh187 thanks for the response. One follow up, how do you use sentiment score today to identify specific issues today. Do you get sentiment at product, campaign or feature level today?