Is there a recipe to viral content ?
Kaushik Mukherjee
12 replies
Dear Marketeers
When you send content is there a pattern or kind of content, look / feel that you find works more than the other ?
Replies
Natalia Toth@natalia_toth
I think people want to reshare content that makes them look cool or smart in the eyes of their network, funny content they can relate to, and content that gets them deeply impressed
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PerceptInsight
@natalia_toth looking cool, social boasting - that’s interesting
PerceptInsight
The key is to make content that resonates with people and gets them talking.
PerceptInsight
@da_vid_grunwald any particular form of content? Short form versus videos etc ?
Content that surprises or offers something unexpected often goes viral. If you can catch people off guard in a good way, they’re more likely to share it
PerceptInsight
@thomas_harp_er that’s a very insightful take ! Noting it down :)
I’ve noticed that consistently posting high-quality content increases your chances of going viral. It’s not always one piece; sometimes, it’s the buildup over time
PerceptInsight
@luther_westover Fair enough. Rome wasn’t built in a day :)
Yes and no. People love provocative content, but nothing is for certain.