Is there a recipe to viral content ?

Kaushik Mukherjee
12 replies
Dear Marketeers When you send content is there a pattern or kind of content, look / feel that you find works more than the other ?

Replies

Natalia Toth
I think people want to reshare content that makes them look cool or smart in the eyes of their network, funny content they can relate to, and content that gets them deeply impressed
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Kaushik Mukherjee
@natalia_toth looking cool, social boasting - that’s interesting
Juliia
good question - I aks myself the same again and again. But I believe that is a mix of random, good image and viral music
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Kaushik Mukherjee
@juliia_m viral music, that’s an interesting take
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David Grunwald
The key is to make content that resonates with people and gets them talking.
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Kaushik Mukherjee
@da_vid_grunwald any particular form of content? Short form versus videos etc ?
YanXu
Reading these discussions I'm more interested in knowing if there are any recent cases
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Thomas Harper
Content that surprises or offers something unexpected often goes viral. If you can catch people off guard in a good way, they’re more likely to share it
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Kaushik Mukherjee
@thomas_harp_er that’s a very insightful take ! Noting it down :)
Luther Westover
I’ve noticed that consistently posting high-quality content increases your chances of going viral. It’s not always one piece; sometimes, it’s the buildup over time
Kaushik Mukherjee
@luther_westover Fair enough. Rome wasn’t built in a day :)
Perry Zheng
Yes and no. People love provocative content, but nothing is for certain.
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