Is Video making essential when you start a new business?

Video is one of the most powerful tools for marketing and it's not just because we are living in a visual world. Video allows you to connect with your customers on an emotional level, which is what sells products. Video is the perfect way to get your message across in a short amount of time. It's also a great way to show people what your product or service can do, and how it can help them solve their problems. A study from Cisco found that video has an 80% higher recall rate than other marketing content like blogs and social media posts. However, video production can be expensive and time-consuming. If you are just starting a new business, then video production may not be within your budget. But that doesn't mean that you have to abandon the idea of using video for marketing purposes. There are many other ways to create videos without investing in costly equipment or hiring expensive professionals like videographers or editors. One such way is definitely leveraging technology. There are some crazy AI-powered tools that can help create professional-level videos. You don’t need much editing skills and the user interfaces are also quite intuitive. All the best.