Is your product a painkiller or a vitamin? (A classic from Hooked 😅)

Question

If your offering (product/service/business) is a "nice to have," you need to have the stature of a doctor. No one cares about multivitamins unless a doctor says it's time.

I'm not saying you should become a doctor, just start marketing. In fact, just do that.

Brian Perez · Accepted Answer

Interesting comparison! My service  feels more like a vitamin.

Answer

Love the  analogy! For a product like mine that’s a bit of both,  how do I strike the right balance in my marketing approach?

Answer

My Product is more of a painkiller, people need it right now. How can I better emphasize that  in my marketing?

Harshil Patel · Answer

@smith_ro Ahaann. 
I would like to have a look at the product to be able to give a better response. 
Also, what's the retention like? (frequency of use?)

Audience · Answer

That's right.

Answer

Both painkillers and vitamins can work, just need to position it right. If it's a vitamin, amp up the marketing to build credibility like a trusted doc. If it's a painkiller, make the pain point super clear so people know they need it ASAP. But either way, focus on benefits over features!

Harshil Patel · Answer

@john_camp_bell  What is your product? 
Can I have a look at the website? 
Plus, if it's a pain killer, all you got to do is distribute it really well. Your channels are important here.

Is your product a painkiller or a vitamin? (A classic from Hooked 😅)

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