Landing page formula for digital products 🧩

During the last year, I made 10+ landing pages for MakerBox products (https://www.makerbox.club/). These landing pages are not masterpieces. But they convert. Here's the landing page formula that I use for all our best-selling products. [Can be applied to all digital products]. 1. Hero Block🦸 You never get a second chance to make a good first impression. This is why you need a killing Hero Block that will describe your offer and the product in 15 seconds. 1. 1. Heading 1. Describe what value customers will get after using your product. Add emotion, bold claim, or handle the objections. 1. 2. Product Description. Now it’s time to explain how your product will deliver the promised value. Describe your product by highlighting unique features (2 or 3 sentences). 1. 3. Bonus point — add a quick social proof. - number of customers - rating - an award (for example, a Product Hunt badge) 2. Product visual 🖼 Show your product with images, gifs, and videos. People scan visuals faster than they read the text. We have 2-3 scroll screenshots that give the full experience of our products. Also, we guide users and highlight the value of each core feature. 3. Social Proof ❤️ Add reviews from opinion leaders, user statistics, product awards, and press mentions. Reinforce your offer from a different angle. Remember — people trust people. 4. Problem Agitation ☠️ Describe the problem, highlight the negative consequences if this problem is ignored, and summarize the conclusion for users. This way, you and the users will be on the same page. 5. High-level Solution 🦄 Now your users know about the problem but have no idea how to solve it. This is your time to shine. Describe your product and its value proposition. Same ideas as in the Hero Block but in a different variation. Tell how your product works. 6. Product Features 🧩 Describe features through delivered value and sell benefits. To make this block pop add stunning visuals (ideally GIFs) and limit the number of features to 3-4 points. Limit feature descriptions to 2-3 sentences. 7. Handle objections ✅ You don't want to finish the story with feature descriptions. It's too boring. In this block, you state one more time what your offer is and why it's valuable for users. Moreover, you handle objections to make sure users have enough trust in your product and you. 8. Pricing 💸 Finally, describe your paid plans and the benefits of using them. - limit your pricing to 3 plans - highlight the most popular plan - list 3-5 benefits of each plan 9. FAQ ⌛️ List all tough questions that your users can have. Answer them shortly and concisely. Talk like a human. Even if you answered the question on the landing page, repeat it here. 10. Final Action 🚀 Don't leave users without the final CTA Button. They scrolled all the way down for it. Make it dead simple to buy your product. Pro-tip: repeat your positioning one more time. 11. Bonus: the links to check how we use this landing page formula on our landing pages 👀 1. Marketing Mega-Prompts (http://makerbox.club/marketing-mega-prompts) 2. MakerBox WorkBook (http://makerbox.club/workbook) 3. MakerBox Frameworks (http://makerbox.club/frameworks)