Launch day: how does anyone stay up all 24 hours 😅🥱

Allocate different team members during the day, to have good coverage. Also, I'm drinking a lot of maté 🧉. BTW: if are doing a no-frill launch 24 hours coverage is not required. You need to cover the first 3 hours of the launch and then again 4 hours when US east coast wakes up. If you want to learn more about no-frill launch you can check out my action template : Product Launch Action Template.

The motivation and excitement keep me alive automatically when it is a launch 🤓