Launching new product during the Golden Kitty vote may not yield anticipated outcomes

I've spent a significant amount of time reviewing startups nominated for the Golden Kitty award. Likewise, my friends have dedicated days to exploring startups in the award section that are most relevant to their needs. Frequently, they miss or remain unaware of some nominees. It's evident that they, along with others, are more inclined to notice the leading ideas rather than the newly introduced ones. Based on this observation, do you think launching a new product during a voting period is advisable?